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Marketing Lead in Health Tech Scale-up

Salary Competitive

Welcome to Beefit 🚀

We are looking for a highly motivated Marketing Lead, ideally with experience in the fitness industry, to join our fitness technology business Beefit. The ideal candidate will have a proven track record in developing and executing marketing strategies, with experience in social media management and website optimisation. This role will be responsible for driving brand awareness, increasing sales, and developing marketing campaigns that resonate with our target audience. 

Beefit is a fast-growing B2B2C company providing intelligent software solutions to some of the most prominent fitness & health professionals globally. Our mission is to inspire people all over to world to get healthier both in body and mind. We do it by partnering up with inspiring people and influencers, and then supplying them with the right tech and strategy to reach and help people at scale.

Now we need you to help us clarify and position the brand to reach more inspiring people and coaches.

Key Responsibilities:

  • Develop and execute comprehensive marketing plans that drive brand awareness for our business, including product adoption, and customer engagement, with a focus on the markets of Denmark, UK, Germany, Sweden and the Nordics.

  • Conduct market research and analyse industry trends to inform marketing strategies and identify new opportunities.

  • Create social media strategies. You will be responsible for managing content and executing on our own company Instagram account.

  • Build Beefit's brand and reputation through social media and website optimisation, ensuring a consistent brand voice across all channels.

  • Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed.

  • Create and manage content marketing initiatives, including blogs, social media posts, and email newsletters.

  • Identify and collaborate with influencers and partners to increase brand awareness and reach.


  • Bachelor's degree in marketing, business, or a related field.

  • 3+ years of experience in marketing, with a focus on social media management and website optimization.

  • Proven experience developing and executing successful marketing campaigns.

  • Strong understanding of social media platforms and best practices, including content creation, community management, and reporting.

  • Excellent communication and interpersonal skills (ideally fluent in Danish but must be fluent in English) 

  • Strong analytical and problem-solving skills.

  • Ability to work independently and as part of a team in a fast-paced environment.

  • Passion for fitness and technology.

  • If you have experience with paid ads on SoMe it is a big plus for us.

  • If you have experience with videography, graphic design or similar, it would be a big plus for us.

Want to know more, check out Beefit.io/en or apply today and we will be in touch. We look forward to hearing from you. The Beefit Team

Perks and benefits

This job comes with several perks and benefits

Free lunch
Free lunch

Enjoy a free catered lunch with your colleagues, every day.

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

See all 7 benefits

Working at

We are digitalizing the gym fitness industry, by connecting fitness equipment to the cloud. We want to make fitness more fun and create motivation for our users, to be healthier and more fit.Beefit is a platform consisting of sensors to be mounted on existing gym equipment and an app. When our sensors have been mounted, the fitness equipment is able to detect who's using it, along with a lot of data like reps, load, speed, distance etc. about the usage.

Read more about Beefit

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