About the Job

Current is looking for a creative and analytical Performance Marketing Specialist to join our small but mighty Marketing team. We are looking for a person who can develop effective paid media and paid social campaigns and web pages that drive traffic and generate leads so that we send high-quality, informed prospects to our sales team. We need someone who understands the ins and outs of moving leads through the funnel, who has a passion for figuring out what is driving conversions (or not) and why, and who can take those insights and try new approaches.

You will contribute to a team that seeks to transform the Electrical Vehicle (EV) charging industry at some of the most innovative and fastest-growing companies in the world.

We are CURRENT

Our company has been committed to e-mobility and intelligent energy management since 2013, almost at the same time as electric cars began hitting the streets. Over the years, we have become the largest independent provider of e-mobility platforms in Scandinavia, with over 15,000 stations and 50.000 users monthly. With our platform, we can quickly adapt to our customers' needs. We support companies in their energy transition through our advanced technology, autonomous systems, and intelligent billing.

Our weekday in CURRENT

We at Current Eco work together to build a positive work culture that emphasizes cooperation, continuous improvement, and learning. We are a multi-cultural team with nationalities and backgrounds from all over the world. We work hard and celebrate our successes, handle challenges with solid customer-oriented solutions and learn something new every day.

Innovation, openness, and reliability are values that guide our work.

Key Responsabilities

• Launch, track, and optimize paid campaigns across multiple channels such as Google, Bing and LinkedIn to communicate the value of Current and drive opportunities to sales

• Take a data-driven approach to understanding the impact of our campaigns and how they are moving traffic through the marketing funnel

• Utilize internal tools (i.e. HubSpot, Google Tag Manager) to optimize our website and facilitate lead to SQL conversions

• Present demand generation learnings and observations (what’s working, what’s not) to other marketing team members

• Build & optimize outstanding Landing pages to drive more qualified leads 

• Contribute to other product marketing efforts as needed, such as drafting sales enablement content and assisting with the execution of go-to-market plans

Key skills

• Have 2-3 years creating and optimizing Paid search campaigns (Google Ads), paid social campaigns (LinkedIn & Facebook ads)

• Have a proven experience with marketing automation tools such as HubSpot

• Have the ability to analyze multiple marketing data sources (i.e. Google Analytics, HubSpot, Hotjar) and identify next steps

• Have familiarity with creating, running, and analyzing A/B testing campaigns

• Have experience with automating and iterating on lead nurturing

• Have B2B Saas marketing experience

• Are Native Norwegian & you have excellent written and verbal communication skills in English

Main KPIs/Deliverables for role

• Set up a all the different paid campaigns, track them and optimize them on a daily basis

• Increase the sales pipe (x3 the number of MQLs in 1 year)

• Lower the CPA by 30%

Icing on the cake:

• Prior experience in the EV or the automotive industry

• Fluent native-level knowledge of Swedish written & spoken