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Performance Marketing Lead

Salary Competitive
Equity To be negotiated

Are you looking for a high-responsibility role in a fast-growing high impact start-up? We’re Helppy, the new standard of home care. We’re on a mission to change elderly care by developing technology that makes elderly care personal, transparent, and accessible to the seniors and their families. Started with our founder Richard’s need for his own mother, we've designed a tech-enabled family-friendly home care service currently helping over 1000 families in Finland and in Germany and soon also in France.


We’re now looking for a tech-savvy performance marketer to lead our HQ performance marketing efforts. Your background can be anything from data analytics to digital marketing, but you need to have some experience with SEO/SEM. The role is full-time and hybrid (we do expect to see you at the office every now and then) and you can be located either in Berlin, Germany or Helsinki, Finland.


Sounds interesting? Read more! (Such an obvious copy, we know…)

  • You will be responsible for all our digital marketing efforts globally: your core task will be to build a well-oiled performance marketing function and ensure we hit the right KPIs in our three markets. For the moment, Finland is our biggest market with proven scalable channels, whereas Germany is in a growth stage with a lot of interesting opportunities to test and France in the launch phase.

  • You will preferably have some previous success with SEO/SEM as Google is one of the main channels in our digital marketing.

  • You will start as a member of our HQ growth team, and very soon own a team of country marketers who will be there to help you execute all the digital marketing tests and tasks needed: writing content, setting up ads, gathering insights etc. Additionally, you will have access to a designer as a part-time resource.

  • You ideally possess the technical skills necessary (how to set up conversion tracking and data analytics for example), but you will also receive help from our tech team if needed.

  • Having a high level of responsibility for the strategy as a whole and for your own team doesn’t prevent you from getting your hands dirty to get the job done.


Why should you be interested in Helppy? Elderly care is one of the largest markets in Europe and it is growing by 8% annually. However, it's still very outdated, paper-based, manual, and fragmented - but this will inevitably change within the next few years, as customers demand better services with a seamless digital user experience. Following the likes of Uber, AirBnB and other food delivery services, we believe elderly care will be the next frontier of consumer service digitalization.

We have a strong proven product-market fit and our approach to elderly care has been awarded by Wired, Bloomberg, Slush100 and Sifted. We’re backed by a dream team of investors: Alliance Venture, Icebreaker.vc, and 3 unicorn founders: Johannes Schildt (Kry/Livi), Elias Aalto (Wolt) and Yury Yakubchyk (Elemy, fastest-growing US autism care platform).


What do we offer? A central and meaningful role at Helppy (5 people in the Growth team and a total of ~25 employees), in a rising impact start-up (as described by Sifted.eu & WIRED). We believe in a path to personal growth that is tailored to your skills and ambitions, and we have proven instances of fast role progressions within the company. Our compensation package includes salary, stock options and benefits.


How can you join us?

  • You hit apply, we review your profile and get back to you within 5 working days

  • We’ll first have a small talk to get to know you better and introduce ourselves, and if we feel it’s a match, you’ll get a short case assignment

  • Then you’ll meet with more members of the team and present your case assignment

  • Other additional phases will depend on the candidate's needs. If everything goes well, we’ll prepare a job offer to you!


Keywords: Google Ads, SEO & data analytics, and entrepreneurial mindset. 

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Healthcare insurance
Healthcare insurance

Break a leg! Seriously, we got you covered in our company healthcare plan.

Central office
Central office

Your local office is your anchor point, thus, we placed it centrally at your convenience.

Work life balance
Work life balance

Carve out time for your kids, friends and personal cider projects.

Equity package
Equity package

Want to be a partner? Look no further.

See all 12 benefits

Working at
Helppy

Helppy is an #agetech 👵🏻 company totally redesigning home care, as families want it, starting from our founder Richard’s need for his own mother. We’re backed by a leading Nordic VC fund Icebreaker, Johannes Schildt (Kry co-founder) and Elias Aalto (Wolt co-founder). We launched in Helsinki and quickly expanded nationwide in Finland. Compared to traditional home care, we offer 10x more visits from the same familiar helpper/nurse, 3x more needs from a single-point-of-contact and a step change in peace of mind via our transparent Family portal. Our freemium Family portal is great and simple way to start organizing all for your aging parent. We’re on to a fast start, with almost 100% customer retention and satisfaction. Follow us and join our team. The elderly care industry is about to change!

Read more about Helppy

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