About the Media & PR team

The Head of Media & PR leads the Media & PR team at Slush. The Media & PR team is responsible for Slush’s relationships and the work it does with media. Your goal is to attract 300 of the world’s leading technology journalists to Slush, and create the best experience of any event on the planet for them. The Media & PR team is also responsible for Slush’s own PR efforts.

Media is one of Slush’s core audience groups, and the Media & PR team works closely with the other two core audience teams (Startups & Investors). The Media & PR team also cooperates closely with the Program, Marketing, and Leadership teams to realize its own and joint targets.

The Head of Media & PR reports to the Chief of External Relations Elin.

Responsibilities of the Media & PR team

Media Operations at Slush 2023

Media is one of the three core audiences at Slush’s main event. We want to attract 300 media representatives to Slush 2023 – including the very best in technology journalism like The Information, Axios, and Forbes. The Media & PR team builds the relationships, concepts, and operations that attract these people to Helsinki and make them have a delightful time here.

Slush’s own PR

We believe that companies become the stories they tell about themselves. Therefore, we aim to tell great stories about Slush. It’s your responsibility to build the relationships with journalists that allow us to do this. You turn our key narratives into pitches and press releases that journalists pick up on. On top of this, you coach our team on how to talk to journalists.

Responsibilities of the Head of Media & PR

• Owning Slush’s relationships with top technology media, making sure we understand their needs and convincing 300 of them to join the event.

• Curating and creating the media offering at Slush 2023, both independently and together with our partners. This will include Media Day, Media Area, Stage Announcements, Press Conferences, Media Bank and Media <> Speaker intros.

• Planning and executing a marketing & comms plan for our media audience.

• Creating and reviewing the media accreditation process and providing customer service to media representatives looking to join Slush.

• Educating, supporting & collaborating with other Slush teams that rely on our media networks. This includes helping our Program team curate journalists as moderators on stage.

• Leading Slush’s PR efforts. This included crafting narratives for Slush’s own PR work, preparing for interviews, writing press releases, and preparing for crisis communications.

• Recruiting, onboarding and leading the two-person Media & PR team.

Ideally, you'd have:

• A curious mindset to absorb the dynamics of the global startup ecosystem and excitement to build value within it.

• Previous experience working with media and PR, or exceptional excitement to learn how it’s done. Slush is a company that will always hire for potential over experience. However, if you’ve never seen a press release in your life you will have to be an exceptionally fast learner to succeed in the role. We will quickly expect you to be our team’s #1 expert on working with journalists.

• High ambition levels. Our goal is to make Slush the most attractive tech conference on the planet for a tech journalist, and we want you to show us the next step on the way there.

• Excellent project management skills, including the ability to comprehend and lead multiple projects at once.

• Strong self-leadership skills. You thrive when you get to create concepts, turn them into roadmaps, and hold yourself accountable to achieving what you set out to do. For most of 2023, you will be the only person in your team. You should be a person that flourishes in an environment like this.

• Once your team member joins, you’ll need leadership skills with the ability make decisions, set and prioritize goals and delegate tasks to yourself and your team member.

• Excellent written and spoken English and Finnish, and an ability to work and communicate effectively between internal teams and external stakeholders.

Most importantly, we don’t look for ready-made professionals rather than people with limitless potential. We believe that passionate curiosity and the ability to learn fast are what ultimately make people thrive.