Would you be interested in doing hands-on growth marketing in the DACH region? The kind where there is continuous growth through trial and error, and testing, testing, testing, and testing. Do you have a good grasp of the German B2B culture, preferably in marketing technological and SaaS environments?

We are looking for a team player who is comfortable to work independently as well to take our company to new heights in cooking up a storm in the DACH region. You need to be marketing technology skilled, analytical and data oriented. And German and English speaking.

We are looking to fill a  full-time and permanent marketing position in our growing international team.

Role background:

Custobar is a remote first company that values good work life balance and is family, pet, and hobby friendly. Our clients include many top brands in Finland, the Benelux countries, and the DACH region. Custobar has moved from a startup phase to a phase of steady growth. After becoming market leader in Finland, we are now looking to do the same in the DACH region and Benelux.

This role is a mouth watering opportunity to introduce Custobar to a new market while hugely improving the DACH region’s retail/B2C marketing opportunities and further the region’s digitization process.

Your role and key responsibilities:

As the Growth Marketing Manager, you will be responsible for supporting company growth in entering a new market as well as increasing brand awareness. Furthermore, you will be taking care of partner collaboration and events.

Your daily work will include LinkedIn and other social media campaigns, planning Google Ads with our partners, planning and executing partner marketing, planning and executing virtual and physical marketing events from webinars to roadshows, and more.

You will collaborate with other squad members in much of what you do. 

Your daily work will furthermore consist of:

• Responsibilities for our website development

• Brand management

• Marketing communications

• Digital marketing and marketing automation

• Product marketing

• Online sales

You know you succeed in your role when we see measurable growth of opportunities and leads, possibilities, clients, partners, and brand awareness in the DACH region. However, you can - to an extent - yourself define what the KPIs and other relevant metrics to track would be. That is, you can participate in defining your role and responsibilities as well as the way your success will be measured.

Our expectations for you to be successful in this role:

• A deep understanding of the markets and the business culture in Germany/the DACH region

• Experience in successfully entering new markets and supporting company growth

• Experience in B2B marketing in a SaaS company

• Experience in digital marketing & marketing automation

• Experience in marketing analytics & reporting

• Proven ability in planning, developing, implementing marketing strategies

• Proven ability to design and coordinate successful marketing campaigns across digital channels

• Understanding of content marketing and SEO

• Experience in working with various marketing tools relating to market research, data analytics, website development and social media

• Excellent communication skills in German and English (German preferably as a native language)

• Project management and people skills

• Experience in budgeting and forecasting

• Prior experience in growth hacking and/or fast-moving environments with a strong focus on achieving targets and getting results

First and foremost, you need to have a hands-on approach, because we Custobarians are not afraid to get our hands dirty (no work is beneath us).

We consider it an advantage if you have experience in:

• Growth hacking

• IT ecosystems

• Working with marketing automation and consumer data

• Experience in retail or B2C sector, in marketing, ecommerce, or digital development roles

• Understanding the meaning and value of customer data for businesses

• Utilising customer data in marketing

• Understanding the Benelux B2B business culture

Other details:

Travelling: Events, fairs and expos in the DACH region. Finland to company get-togethers.

Our promise to you:

At Custobar, we work in a squad/agile environment giving maximum freedom for our squads and individuals to decide where they should invest their time and efforts within the larger scope of Custobar’s business strategy. What does this mean in practice? You will be able to take part in determining the strategies and way in which you will succeed in your role!

Custobarians are bright, helpful, experienced, and fun to work with. Our flat company culture builds on trust and transparency. We value workplace flexibility and continuous learning.

Since its founding in 2014, Custobar has been at the forefront of enabling B2C companies to understand and utilise their customer data to the max. From the start, Custobar has been a diverse workplace with trust and respect towards each other and our customers. It is Custobarians that make the company a success. Are you the newest Custobarian?

Komm zu uns! Come work with us! Let’s conquer a new market together!

Please send your application by December 16th, 2022.

We are reviewing applications actively and reserve the right to hire before the application period deadline. The recruitment process consists of an interview and a test.

Custobar in a nutshell:

Custobar is a Customer Data Platform (CDP) and Marketing Automation tool for retail, B2C and consumer businesses. We help our clients to utilise and get value from their customer data. As customer data is seen as the number one asset for any data-driven B2C company, our product is in high demand, especially in this era of 1st party data.

To find out more about our company and our product, go to https://www.custobar.com/.