In today's world, due to changes in the job market and economy, freelancing is becoming the most appropriate answer to the inefficiency of traditional employment and staffing markets. In the new "talent economy," new entrepreneurs and freelancers respond faster to the needs of the economy and society. Conventional recruiting methods are not enough anymore for satisfying the work demand changes. Strategic acquisition, based on short term projects, can be an essential key to create a more efficient process, cope with risks, and possibly increase productivity. We, at Kyky, understand how hard it can be to make consistent sales, get visibility and attract customers, so Kyky Today's objective is to help you build your brand and acquire new customers to translate it into sales. Kyky Today is, in fact, an online platform where freelancers, entrepreneurs, students, and hobbyists sell their skills and services to potential buyers in Finland. By selling skills online and offline, our Skillers will respond to the need for cost-efficient and flexible demands of the labor market in the immediacy. As a Skiller, you decide about your salary and your working time in absolute freedom. Kyky Today platforms provide you a "place" to showcase your skills and expertise, expand your potential clients' contacts, and generate business. Kyky Today is a community based on values-driven by integrity, transparency, respect, diversity and communication. We take responsibility seriously, and our goals are to provide value, support to our clients, both sellers, and buyers, and develop long-term relationships. Our success is built upon people's success and transformative growth in every aspect of life – physically, financially, and emotionally. At Kyky Today we empower people to make decisions regarding their future, supporting their working ideas or reinventing people's careers.