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Digital Marketing Manager

Salary Competitive

About Eyecheck System

We are a fast-growing ocular-care startup from Oslo with a mission to accelerate and simplify access to specialist assessments. Our platform connects opticians, eye doctors and hospitals in one SaaS platform, allowing to share clinical images and test results within one common communication platform. 

For patients this means more appropriate and convenient patient journeys. For opticians and eye doctors we facilitate shorter and more effective communication channels, allowing for reassuring diagnosis and opinions from specialists higher up in the competence hierarchy.

For specialists, our secure and cloud based solution provides access to comprehensive patient information allowing for new means of care delivery, such as telemedicine and decentralised screenings and controls.


What does that mean for patients?

When you are faced with vision impairment, naturally you will visit your local optician first. If your optician suspects a medical issue that requires assessment by an eye doctor you typically have to wait for up to 12 months during which your condition may worsen.

With Eyecheck, your optician can share your medical information with our connected eye doctors, who will provide you with a medical assessment and diagnosis within days. In turn, this saves you worries and unnecessary trips to an eye doctor. 


Why is this interesting?

Digitisation in the healthcare industry is in full swing and ophthalmology is one of the best suitable medical areas for telemedicine. The demographic development in first world societies, the recent pandemic and the lack of health care personnel further increases pressure on the health care system and requires new and more innovative forms of care delivery. 

We want to lead the way within telemedicine and clinical communication in Europe by growing a sustainable network of ocular specialists, offering the best patient journeys possible. 

We have been growing in Norway with 30% each month signing with hospitals and major optician chains. We are now in the process of expanding further into Denmark, Sweden and potentially other European countries. Hence we are looking for a Marketing Manager Sales to support our commercial expansion in Scandinavia. 

 

Who are we looking for? 

We are looking for an energetic and creative marketing manager who has experience with creating impactful online and offline campaigns. Ideally you have experience with SaaS Marketing and or health care. You will develop our campaign in the Nordics and Europe, including Content, PR and Paid. You have practical and hands on experience with relevant tools and solutions and help us scale us further. This position gives you the chance to grow into a managerial role over time. 


The position is based at Oslo Science Park, in Oslo Norway.

 

Responsibilities

  • Implementing and executing our marketing and PR strategies in collaboration with the management team

  • Create paid and organic campaigns both for B2B and B2C segments

  • Seeking-out and managing profiling opportunities, e.g. trade events

  • Generate inbound leads for the sales department

  • Flesh out our company’s tone and image in collaboration with the management team

  • Continuously researching our market for interesting stories that testify or relate to the Eyecheck offering

  • Creating and publishing fresh, regular content on relevant SoMe channels

  • Owning and continuously improving our marketing pages

  • Creating tailored content on relevant SoMe channels that attract target customers 

  • Crafting compelling product messaging across multiple channels e.g. product launches, feature-specific landing pages, ad campaigns, social media posts

  • Research and implement proper processes and solutions for the Marketing function

 

Requirements

  • Fluent in at least one Scandinavian language

  • 3+ years experience in International Marketing of SaaS solutions.

  • Drive and initiative to maximise revenue continuously

  • Good knowledge of SaaS product life cycles 

  • Experience in or curiosity for the health care sector

  • Experience with Hubspot is an advantage

  • Able to discuss your portfolio of 2-5 years experience in digital marketing

  • Competent with website analysis tools (Google Analytics)

 

We offer

  • Chance to make an impact on vision care in Europe

  • An exciting and dynamic place to work, where your ideas are appreciated

  • You will fill a key position that will help us take Eyecheck to the next level.

  • Flexible working hours and workplace

  • Chance to develop into a role that matches your strengths

For more information or questions please contact us at info@eyecheck-system.com or phone number 4063 9681

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

New tech gear
New tech gear

Are you a true Tech Savvy? Macbook, trackpad, you name it, we get you covered.

Working at
Eyecheck System

The Product Eyecheck System is a modular SaaS platform that effectively enables sharing of clinical imaging, referrals, and other clinical correspondence instantly and securely between healthcare professionals, such as optometrists, eye doctors, and hospitals. By digitizing the patient journey we enable quicker treatments and fewer patient queues as we can process more patients with uncomplicated diagnoses more effectively. The Problem The prevalence of the most common retinal diseases, age-related macular degeneration (AMD) and diabetic retinopathy (DR), is rising in industrialized countries. In addition to demographic changes, this trend is also partly driven by growing numbers of patients with diabetes. This is increasing the workload in hospital ophthalmic units, and public ophthalmologists leading to waiting times of up to 12 months in Norway. This in turn increases the risk for serious eye damage in the general population at risk. The Solution Eyecheck System is a modular SaaS platform that shares clinical imaging, referrals, and other clinical correspondence securely and instantly between healthcare professionals. This in turn enables decentralized controls and diagnosis of patients even in rural areas with sub-optimal eye specialist coverage. Decentralized controls and screenings are made possible due to the vast amount of geographically spread retina imaging devices in over 600 optometrist locations throughout Norway alone. In addition to that, there is a wide-ranging discrepancy of competence levels across the profession of optometrists, where such a service would benefit both the patients and the optometrists. The reason why We are passionate about Eyecare and want to avoid blindness and other serious eye complications in Europe by digitizing the patient journey and creating a modern, more sustainable way to help patients get better. Our founder is an ophthalmologist (eye doctor) in Akershus and embarked on this journey due to his own experience when meeting patients that waited unnecessarily long on their appointment and ultimately an uncomplicated diagnosis.

Read more about Eyecheck System

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