Peppelini Studios is a newly started children's clothing company that aims to produce high-quality apparel in the most ethically and environmentally friendly way possible. We want our brand to be synonyms with timeless design. We want to set a new standard when it comes to sustainability, quality, and the way parents consume children’s clothing. We are looking for people who feel as strongly as we do about changing the status quo. We know from our research that more parents want their children to own long-lasting, high-quality clothes with a cool and fun design. 
 Our first collection will consist of 3600 pieces and will be ready in February. Even though our first collection is relatively small, our goal is to establish Peppelini as the best slow fashion brand out there within a few years. 
 How we aim to become more sustainable: Peppelini aims never to have sales. We will produce clothes in our tempo and make sure we have zero waste. We also want to buy back all the clothes from our customers. When designing our clothes, we have in mind that at least four children should be able to wear the clothes before we need to recycle them. 
 Each organization and company involved in every step of the production process must live up to our expectations. Meaning they too must be totally transparent and carefully investigate their supply chains. The goal naturally is to get more companies and more people involved and take action. The fashion industry has to change, and it has to change now.  
 We are looking for people who feel as strongly as we do about changing the status quo. We believe there is a market for high-quality, sustainably made children's clothing. More parents like us must want their children to own clothes made to last, with a cool and fun design.  
 After a long intensive search for the right factory, we finally found a manufacturer we know is doing its best to produce clothes using fewer chemicals, use renewable energy, think circularly, and eliminate waste the best it can. 
 Our first step was to define sustainability for the company and our workers. What vision and goals are we working towards? Becoming more circular is one goal. To have every single worker live a better life (in every part of the production).  
 Moving away from cotton was a no-brainer. Most companies buy their cotton from factories without really knowing the development process, where it comes from, the conditions of the farmers, and its TRUE environmental effect on the planet. There is no fundamental understanding of the social and environmental impact. An accurate and transparent investigation must take place. Otherwise, the risk of falling victim to greenwashing is high.  Almost all companies are talking about sustainability. Unfortunately, most of it is greenwashing; companies are doing the bare minimum to receive certifications. If an Oeke or GOTS cotton certification is handed to a product, what does that mean? Is that certification enough for us customers to justify the product as sustainable? What does sustainable even mean? Don't we have to take the company behind the product into consideration? After consulting with many sustainability experts, we chose to go with Lyocell. Not only is Lyocell the most sustainable material out there, but it's also durable and incredibly soft and comfortable. A big part of the design is durability. No more wear and tear; throw the clothes out after only one child gets to wear the item. Peppelini garments are made with love, and we demand our customers to treat them with the respect they deserve. 
 Our daughter Pepp's favorite clothes are Lyocell clothes made in Utenos! We know the quality is super high. After many, many washes, those clothes are still as good as new.  We also wanted to find the most environmentally friendly transportation method and boxes to ship the clothes in.