Who we are

We are building a learning experience platform that will allow individuals and companies to have a new way to structure their learning and validate their knowledge more accurately.

We are a team of 3 co-founders based out of Stockholm and are now joined by fantastic team members (some remote, some in Stockholm), we are currently looking for a Performance Marketing Manager to support our CEO and COO to achieve our ambitious growth plans.

Feel free to test the app yourself at https://www.alinebetter.com/access

What we're looking for

We are entering into a high growth phase for our startup building a learning platform for professionals, and so we are looking for a Performance/Growth Marketing Manager to help us reach our goals.

We are a small team so you will get ownership and responsibility from day one. You will work closely with our CEO, Innocent, and COO, Steph, and get constant guidance and support from them. We expect you to enjoy being in a fast-paced environment and take the initiative to come back with some creative solutions.

You will build upon the existing work we have initiated with digital advertising, marketing automation, SEO, and analytics. You will also be expected to identify new opportunities and platforms for us to utilize.

This is an unpaid internship to start over preferably 3-6 months, and if both parties would like to continue, there is the potential to move on to paid employment (but we provide no guarantees for this.)

Responsibilities

General:

• Work closely with the founding team to align near-term initiatives with a long-term vision

• Generate and communicate analytics reports with data-driven insights for improvements

• Systems we use: Google Analytics, Google Ads, Meta Ads, Hubspot, Squarespace, N8N, Notion, Canva

Top of the funnel:

• Managing our activities on all digital channels and giving suggestions for improvement

• Planning, launching and continuously optimizing paid ad campaigns to increase awareness

• A/B-testing landing pages for user acquisition

Middle of the funnel:

• Creating identifiable cohorts of leads for insight and management throughout the life cycle

• Further developing our lead nurture sequence and onboarding process to optimize conversion to app

• Identify opportunities within acquired users for B2B sales and create a lead sequence for sales

Bottom of the funnel:

• Aligning with the Learner Experience (LX) team on insights about usage and opportunities for targeting

• Collaborating with the LX team on outside-of-app initiatives to drive engagement

• Supporting the LX team in setting up a referral program and further viral marketing opportunities.

  
  

Qualifications

• Excellent written and verbal communication skills in English.

• Curiosity and interest in data analytics,

• Experience in Growth Marketing/Performance Marketing/Business Analytics is required.

• Independent, driven and creative individuals that will take their initiative

• Interest in lifelong learning and constant upskilling (what we stand for!)

Details

1. Location - Flexible - the founding team is remote but some team members are in Stockholm

2. Length - Minimum 3 months, ideally 4-6 months

3. Start date - Ideally ASAP but we can discuss

4. Pay - Unpaid internship

Benefits

• Growth potential with a new company

• A team that is inclusive, fun, and diverse

• Flexible, task-based working hours

• Mentorship from the founders continuously

• References for future jobs.