Performance Marketing Specialist

Salary Competitive

 About the Job

Current is looking for a creative and analytical Performance Marketing Specialist to join our small but mighty Marketing team. We are looking for a person who can develop effective paid media and paid social campaigns and web pages that drive traffic and generate leads so that we send high-quality, informed prospects to our sales team. We need someone who understands the ins and outs of moving leads through the funnel, who has a passion for figuring out what is driving conversions (or not) and why, and who can take those insights and try new approaches.

You will contribute to a team that seeks to transform the Electrical Vehicle (EV) charging industry at some of the most innovative and fastest-growing companies in the world.


We are CURRENT

Our company has been committed to e-mobility and intelligent energy management since 2013, almost at the same time as electric cars began hitting the streets. Over the years, we have become the largest independent provider of e-mobility platforms in Scandinavia, with over 15,000 stations and 50.000 users monthly. With our platform, we can quickly adapt to our customers' needs. We support companies in their energy transition through our advanced technology, autonomous systems, and intelligent billing.


Our weekday in CURRENT

We at Current Eco work together to build a positive work culture that emphasizes cooperation, continuous improvement, and learning. We are a multi-cultural team with nationalities and backgrounds from all over the world. We work hard and celebrate our successes, handle challenges with solid customer-oriented solutions and learn something new every day.

Innovation, openness, and reliability are values that guide our work.

 

Key Responsabilities

  • Launch, track, and optimize paid campaigns across multiple channels such as Google, Bing and LinkedIn to communicate the value of Current and drive opportunities to sales

  • Take a data-driven approach to understanding the impact of our campaigns and how they are moving traffic through the marketing funnel

  • Utilize internal tools (i.e. HubSpot, Google Tag Manager) to optimize our website and facilitate lead to SQL conversions

  • Present demand generation learnings and observations (what’s working, what’s not) to other marketing team members

  • Build & optimize outstanding Landing pages to drive more qualified leads 

  • Contribute to other product marketing efforts as needed, such as drafting sales enablement content and assisting with the execution of go-to-market plans


Key skills

  • Have 2-3 years creating and optimizing Paid search campaigns (Google Ads), paid social campaigns (LinkedIn & Facebook ads)

  • Have a proven experience with marketing automation tools such as HubSpot

  • Have the ability to analyze multiple marketing data sources (i.e. Google Analytics, HubSpot, Hotjar) and identify next steps

  • Have familiarity with creating, running, and analyzing A/B testing campaigns

  • Have experience with automating and iterating on lead nurturing

  • Have B2B Saas marketing experience

  • Are Native Norwegian & you have excellent written and verbal communication skills in English

 

Main KPIs/Deliverables for role

  • Set up a all the different paid campaigns, track them and optimize them on a daily basis

  • Increase the sales pipe (x3 the number of MQLs in 1 year)

  • Lower the CPA by 30%

 

Icing on the cake:

  • Prior experience in the EV or the automotive industry

  • Fluent native-level knowledge of Swedish written & spoken

 

For more information or questions please contact us at amaury.perrier@current.eco

Perks and benefits

This job comes with several perks and benefits

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Pension plan
Pension plan

We take care of you, even when you are old and wrinkly.

Paid holiday
Paid holiday

Metropolitists, beach boys and mountaineers we salute you and pay you to go and explore the world.

Gym access
Gym access

Short, tall, skinny, chubby we like you just as you are. But if you dream about a bum like J-Lo we got you covered.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Work life balance
Work life balance

Carve out time for your kids, friends and personal cider projects.

See all 14 benefits

Working at
Current Eco AS

WE ARE CURRENT CURRENT - Charging Electric Vehicles with smart technology. That's what we do! We provide enterprise customers with a market-leading charging platform for electric vehicles (EVs) - fully certified solution by the Open Charge Alliance. Our company has been committed to e-mobility and smart energy management since 2013, almost at the same time as electric cars began hitting the streets. Over the years, we have grown to become the largest independent provider of e-mobility platforms in Scandinavia, with over 12 500 stations and 50 000 users spread across 6 countries. OUR SOLUTUION CURRENT's cloud-based platform provides the most reliable, scalable, and seamless management system for charging points. Our technology brings together installers, operators, service providers, EV drivers and businesses with an all-in-one solution for handling charge points. At our core, we make EV charging simple, accessible, and reliable. And we are laying the ground for a scalable and sustainable EV infrastructure. OUR TEAM We have basketball players, swimmers, skiers, gamers, movie buffs, musicians, in short: a wide variety of people. We offer a positive, open-minded work environment with a diverse team. Our team consists of engineers, technologists, designers, marketers, and salespeople. As a team, we are passionate about finding the right solutions for our clients and assisting them in making the transition to fully electric mobility. A DAY AT WORK We at Current Eco work together to build a positive work culture that emphasizes cooperation, continuous improvement, and learning. We are a multi-cultural team with nationalities and backgrounds from all over the world. We work hard and celebrate our successes, handle challenges with solid customer-oriented solutions and we learn something new every day. Innovation, openness, and reliability are values that guide our work.

Read more about Current Eco AS

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