Digital Marketing Manager

Salary Competitive

About life at Bower:

Bower’s vision is to make recycling a rewarding no-brainer and create a world free from trash. We’re aiming to become the first impact tech unicorn in Sweden, helping +1B consumers make sustainable choices by rewarding them for doing the right thing. 

We’re a bold and visionary, yet down-to-earth and heart-centered, tech company based in Stockholm. We’re now looking for a Digital Marketing Manager to join our team and take the lead of growing our user base and improving our usage metrics. Bower is a service that is loved in Sweden and our growth has been almost 100% organic. We are growing at a rapid rate and you will be a driving force to accelerate our growth even further, especially to countries outside of the Nordics (e.g we just entered the UK).

But you won't be alone! In this position, you'll get company from our two amazing creative content managers who will also report to you (plus the other 23 people working at Bower). Moreover, you'll be working closely to our sales and design team, most likely be part of our strategic forum and report to the COO. Putting it like this, it sounds very formal and corporate, but working at Bower is actually more like coming to a place where your friends and family are gathered, doing what they all love, towards a goal they all genuinely believe in - every day. See below what you'd be doing more in detail: 


Main tasks and responsibilities:

  • Being responsible for all digital communication reaching the end user – either directly, or indirectly through our B2B customers – primarily with the goal of increasing user acquisition, but also to increase retention rates

  • Leading our two Creative Content Managers

  • Driving Bower’s user acquisition with consideration of the entire growth funnel (acquisition, activation, retention, referral, revenue)

  • Planning and executing on a digital marketing plan to support Bower’s user acquisition targets

  • Innovating and trying new concepts and hacks to accelerate digital marketing outcomes in cost- and time-efficient ways

  • Developing and implementing marketing automation processes

  • Writing compelling copy and marketing messaging for Bower’s communication channels

  • Continuously developing and creating website content to generate stronger conversion of app downloads

  • Collaborating with the sales team to ensure maximum outcome from marketing communication campaigns


Who are we then looking for?

Skills, Traits, and Competencies

  • At least 3 years of experience within digital marketing

  • Experience with digital marketing tools (e.g. Adwords, Facebook, Instagram, Youtube, Linkedin) and marketing automation tools (e.g. Braze)

  • Being able to independently lead and carry out the tasks required to create a well-functioning digital marketing division

  • Strong written and communication skills in Swedish and English to write compelling messaging

  • Demonstrate grit and innovative approach to drive marketing KPIs with new marketing initiatives

  • Comfortable with data-driven approach to performance

  • Excellent time management and ability to multi-task

  • Entrepreneurial, hands-on and growth-minded

For more information or questions please contact us at anna@getbower.com

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Remote work allowed
Remote work allowed

Working at
Bower

Let’s turn trash into treasure. For real. Bower is on a mission to make recycling a rewarding no-brainer for everyone, everywhere. Our vision? A world where nothing goes to waste—and where doing the right thing doesn’t just feel good, it pays off. We’re not just another tech company. We’re a proudly rebellious impact startup based in Stockholm, building the next-generation recycling solution. Our mobile app transforms everyday recycling into something radically more engaging: a system where all consumer packaging can earn you real-world rewards—just like the bottle deposit system, but for everything. At Bower, we give value to what’s usually thrown away. Literally. Using our world-unique GPS-based platform, users can “finish recycling” their packaging at regular recycling stations and get rewarded for it. No special bins, no extra fuss—just impact at scale. We’re already working with global powerhouses like Procter & Gamble, Unilever, and Mondelez. Our solution is live in more than 170 countries. Since launch, we’ve hit top charts in App Store and Google Play, been praised by Apple as a top climate-impact app in Europe, and been featured by Google as a circular innovation case. Our community is growing, our partners are leading brands, and our team? We’re a pack of passionate optimists, techies, creators, and changemakers. Some love we’ve received along the way: 🏆 Global Startup Awards 🏆 Norrsken People’s Choice Award 🏆 Carnegie Future Entrepreneurs Award 🏆 PwC Social Entrepreneurs of the Year 🏆 Nordea Impact Within 5 Years Wanna get a feel for us? Watch our rebranding story here: https://youtu.be/7eUZuN49LV8 Join the movement. Let’s clean up the world together. One package at a time.

Read more about Bower

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