Digital Marketing Manager

Salary Competitive

About life at Bower:

Bower’s vision is to make recycling a rewarding no-brainer and create a world free from trash. We’re aiming to become the first impact tech unicorn in Sweden, helping +1B consumers make sustainable choices by rewarding them for doing the right thing. 

We’re a bold and visionary, yet down-to-earth and heart-centered, tech company based in Stockholm. We’re now looking for a Digital Marketing Manager to join our team and take the lead of growing our user base and improving our usage metrics. Bower is a service that is loved in Sweden and our growth has been almost 100% organic. We are growing at a rapid rate and you will be a driving force to accelerate our growth even further, especially to countries outside of the Nordics (e.g we just entered the UK).

But you won't be alone! In this position, you'll get company from our two amazing creative content managers who will also report to you (plus the other 23 people working at Bower). Moreover, you'll be working closely to our sales and design team, most likely be part of our strategic forum and report to the COO. Putting it like this, it sounds very formal and corporate, but working at Bower is actually more like coming to a place where your friends and family are gathered, doing what they all love, towards a goal they all genuinely believe in - every day. See below what you'd be doing more in detail: 


Main tasks and responsibilities:

  • Being responsible for all digital communication reaching the end user – either directly, or indirectly through our B2B customers – primarily with the goal of increasing user acquisition, but also to increase retention rates

  • Leading our two Creative Content Managers

  • Driving Bower’s user acquisition with consideration of the entire growth funnel (acquisition, activation, retention, referral, revenue)

  • Planning and executing on a digital marketing plan to support Bower’s user acquisition targets

  • Innovating and trying new concepts and hacks to accelerate digital marketing outcomes in cost- and time-efficient ways

  • Developing and implementing marketing automation processes

  • Writing compelling copy and marketing messaging for Bower’s communication channels

  • Continuously developing and creating website content to generate stronger conversion of app downloads

  • Collaborating with the sales team to ensure maximum outcome from marketing communication campaigns


Who are we then looking for?

Skills, Traits, and Competencies

  • At least 3 years of experience within digital marketing

  • Experience with digital marketing tools (e.g. Adwords, Facebook, Instagram, Youtube, Linkedin) and marketing automation tools (e.g. Braze)

  • Being able to independently lead and carry out the tasks required to create a well-functioning digital marketing division

  • Strong written and communication skills in Swedish and English to write compelling messaging

  • Demonstrate grit and innovative approach to drive marketing KPIs with new marketing initiatives

  • Comfortable with data-driven approach to performance

  • Excellent time management and ability to multi-task

  • Entrepreneurial, hands-on and growth-minded

For more information or questions please contact us at anna@getbower.com

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Pension plan
Pension plan

We take care of you, even when you are old and wrinkly.

See all 11 benefits

Working at
Bower

Bower’s vision is to make recycling a rewarding no-brainer and create a world free from trash. We’re aiming to become the first impact tech unicorn in Sweden, helping +1B consumers make sustainable choices by rewarding them for doing the right thing. We’re a bold and visionary, yet down-to-earth and heart-centered, tech company based in Stockholm. Our mission is to reduce the number of packaging that ends up as trash in nature and increase recycling rates by giving all packaging a value in monetary terms – ”pant” – just like with PET bottles and cans in Sweden. That’s why we’ve developed a world-unique mobile app that rewards recycling of all consumer packaging at regular recycling bins. We are first-movers with global customers such as Procter & Gamble, Unilever and Mondelez, currently operating in Sweden and in USA. We have a revolutionarily scalable business model where the only thing we need to do to scale up to other markets is to pinpoint the GPS coordinates of already existing recycling stations. In cases where we lack this data, consumers upload the stations themselves. We've been on the top lists of both App Store and Google Play in Sweden since we launched in August 2019. Bower is an award-winning startup: - Winners of Norrsken People’s Choice Award 2019 - Winners of Carnegie’s prize Future Entrepreneurs 2019 - Winners of PwC’s prize Social Entrepreneurs of the Year 2018 - Winners of Nordea’s Largest Impact Within 5 Years Check out our rebranding film to get a feel for us: https://youtu.be/7eUZuN49LV8

Read more about Bower

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