Product Marketer App - Femtech

Salary Competitive

Hormona is a data-driven women’s health company, on a mission to revolutionise women’s health. Our focus is on hormonal health and we are about to launch our new offering helping women take control of their hormones, through an innovative digital hormone check involving AI-driven health tracking app. We are looking for a Digital Marketer with a passion for storytelling through in-app experiences to drive buzz, excitement and user acquisition.

The right candidate will be an experienced marketer with business acumen and leadership skills to quarterback the commercial success of the Hormona's app throughout its entire life cycle. You will be responsible for defining, executing and continuously optimizing the marketing strategy and tactics that will drive customer acquisition as validated through analytics and insights. The individual in this role is highly creative, thinks outside the box and possesses a test and learn mindset.


  • Craft messaging and unique selling points that set the product apart from alternatives in the market

  • Monitoring, drive and analysing user acquisition

  • Develop a performance-based approach, by proactively testing and optimising our channels, platforms, content/creatives and methods that will drive improved results.

  • Plan, execute and optimize best-in-class campaigns and marketing initiatives

  • Lead product marketing efforts by taking new feature and product launches to market

  • Research and evaluate new growth opportunities for scaling customer acquisition

  • Be the champion of optimisation and A/B testing! Develop hypotheses, create strategy, build landing pages, launch, measurement, and report.

  • Work together with product team to set retention plans & implement in terms of activities

  • Identify opportunities for and carve out ownership for unique content.

  • Partner with Product and Content teams to define appropriate narrative that will accompany Hormona as it is presented to various audiences.

  • Strong analytical skills with the ability to analyse data, derive insights and make recommendations

What we offer you

😊 A friendly, curious and international working environment with a small, ambitious team

⏰ Flexible working opportunities

🤝 Impact the future of the company

💼 Remote work

🌎 Fun meet ups with the whole team around Europe

⭐️ Play a big role in our mission to improve the future of female health

🌱 Growth opportunities

💰 Competitive salary

🚀 Employee stock options

Who you are

You are a self-aware, collaborative and have a positive character with a proven track record of driving significant app growth. You have a strong passion for digitisation of healthcare with belief in a preventative approach to health. You have a good understanding of what it takes to create something from nothing, and thrive in a fast-paced, data-driven and agile environment and you want to use your talent to help us our mission to change the landscape of women’s health.


  • 3+ years of relevant professional User Acquisition experience

  • Fluent in English and Swedish

  • Flexible and Agile growth hacker mentality

  • Experience working with Google Ads, Google Analytics, GTM, Facebook Business Manager, Mobile Measurement platforms for App Attribution (e.g. Appsflyer, Adjust, or similar) & email marketing tools (e.g. Mailchimp, Sendinblue)

  • Experience in email marketing & instagram required

  • Experience with SEO & content marketing

  • You are a great storyteller and communicator who can build relationships with a diverse set of internal/external stakeholders, vendors and partners

  • You’re full of curiosity and creativity

  • You thrive in ambiguity and constant change, and enjoy creating order out of unstructured challenges

  • Growth mindset and experience in managing B2C go-to-market campaigns, preferably within a high-growth, B2C company

  • You know how to balance delivery in a local market, while working alongside a broader global team and brand.

Join us on our quest to change the future of women’s health,


Perks and benefits

This job comes with several perks and benefits

Skill development
Skill development

We want to take you from good to great.

Remote work allowed
Remote work allowed

You know how you perform best. Work from your couch, your favorite cafe or abroad when you feel like it.

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Working at

A data-driven women's health company helping women to take control over their hormones. We are developing the first at-home health-device for real time hormone tracking and personalized treatment plans. Tracking your hormones should be as natural as tracking your period, your calories or the number of steps you take in a day.

Read more about Hormona

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