Chief Marketing Officer (CMO) for new cool Social Media Platform

Salary Unpaid
Equity To be negotiated

If you live and breathe marketing and you have a proven track record, we need to talk. We’re looking for a flexible and versatile Marketing Director who knows how to execute and who will be responsible for managing our marketing team. If you are a people-person and team player who loves the rewarding challenge of building a brand and a community, we want to hear from you.

 

Note: It is an unpaid position to begin with but with the potential for equity or becoming a co-founder!

 

Job Description

At LifeBonder, marketing is about understanding people — and building awareness about how our social media platform can satisfy their needs. We’re looking for an experienced and versatile marketing director who is hungry to do this and more. Our ideal candidate has experience developing and especially executing marketing campaigns while at the same time managing and inspiring a team. You are comfortable with day-to-day marketing activities, as well as long-term strategy working together with our marketing strategist, thriving with tight deadlines and changing needs. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective communication and advertising projects.

Ultimately, you will help us build and maintain a huge community and a strong and consistent brand through a wide range of online and offline marketing channels.

Be aware that his is a remote position in the beginning, but that this position will be a combination of remote work vs office work once we establish our headquarters in Vejle.

 

Objectives of this Role

  • Structuring and organizing our marketing department and follow up on individual team members and their tasks

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

  • Produce valuable and engaging content for our website, blog and social media channels that attracts and converts our target groups

  • Build strategic relationships and partner with key industry players, agencies and vendors

  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals

  • Analyze consumer behavior and adjust email and advertising campaigns accordingly.


Daily and Monthly Responsibilities

  • Working in partnership with the creative team and our marketing strategist, develop creative briefs and guide creative direction to meet objectives for all advertising and public ­facing communications, including print, digital, and video assets

  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets


Skills and Qualifications

  • Bachelor’s degree or higher in marketing and communication, business, or related field

  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

  • Solid knowledge of website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends or similar)

  • Up-to-date with the latest trends and best practices in online marketing and measurement

  • Excellent written and verbal communication skills

  • Proven experience developing marketing plans and campaigns

  • Strong project management, multitasking, and decision-making skills

  • Metrics-driven marketing mind with eye for organizing and structuring tasks and resources

  • Experience with marketing automation


Preferred Qualifications

  • Master’s degree a plus

  • Proficiency with online marketing and social media strategy a must

  • Proven experience growing a community on networking platforms

  • Established press and media contacts.

 

For more information or questions please contact us at marketing@lifebonder.com

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Remote work allowed
Remote work allowed

You know how you perform best. Work from your couch, your favorite cafe or abroad when you feel like it.

Work life balance
Work life balance

Carve out time for your kids, friends and personal cider projects.

Skill development
Skill development

We want to take you from good to great.

New tech gear
New tech gear

Are you a true Tech Savvy? Macbook, trackpad, you name it, we get you covered.

Equity package
Equity package

Want to be a partner? Look no further.

See all 7 benefits

Working at
LifeBonder

In the last decade we have seen the consequences of a growing disconnect between social media and real life - and the subsequent declining mental health among young adults. And we spend a quarter of our lives in virtual social systems according to Center for Human Technology, a think tank in California. Loneliness, social media addiction and the declining mental health in young adults, has formed the main focus for our team, to improve the quality of life for 18 – 40 years old young adults – especially 18 – 25-year-old adults. Loneliness and mental health issues gives rise to healthcare costs - in Denmark alone, 20% of working age people suffer from mental illness resulting in 25% of all healthcare costs. The business model of current social media growth engines is designed around consumerism and addiction as a profit-maximizing mechanism and is markedly anti-social and therefore due for a significant disruption - LifeBonder is that disruption. LifeBonder is putting the social into social media – or rather where it belongs, outside social media. That so many young people report lacking close real-life friendships and feel lonely despite existing competitors, clearly demonstrates failure to meet the market despite existing “social” platforms. LifeBonder is therefore filling this growing need for real life experiences outside social media platforms - battling the negative impact of social media and thereby increasing the quality of life for young adults. What differentiate us from other current social media platforms is our focus on supporting our users in their real life in the local area. We suggest shared interests, activities, locations and communities in the local area and motivate people to meet. LifeBonder: • supports people offline in the local area instead of keeping them online • have no additive elements – likes, followers, etc. • prevent social loneliness and isolation • is a safe space that allow the real “you” without need for pretending • has zero fake users accounts and zero fake news • protects users’ privacy - We do not sell user data nor track user behavior at all Least but not last this product will provide a new innovative friendship platform, make a positive impact in society and of course be a profitable business case!

Read more about LifeBonder

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