Customer Marketing Manager

Salary Competitive

As a customer marketing manager in Trackunit you are creating content and executing campaigns in collaboration with the marketing and CSM team. The role is an all-around marketing role so besides the focus on customer marketing you will also support with ad hoc tasks to deliver on Marketing objectives.

As the customer marketing manager, you leverage your strong passion for serving and understanding customers to help foster and nurture customer relationships. You use your analytical skills to determine the marketing effectiveness and ROI of customer engagement efforts.

While you are an executor and get things done you also see beyond the day-to-day efforts to help reach marketing and sales goals, create a stronger brand, and improve the customer experience.


The mission is to: 

  • Build a lasting community of customer brand advocates to fuel our growth by leveraging customer referrals, testimonials, and references.

  • Build stronger relationships with customers through engaging marketing content and campaigns.

  • Identify cross-sell and upsell opportunities, and increase loyalty and retention via continued customer ‘education programs’ and tailored relationship lifecycle communication.


Responsibilities

  • Customer Stories: Drive the customer success story creation and maintenance and enable customer-facing teams and external partners (e.g. PR agencies) to leverage success stories. 

  • Campaigns: Create content and campaigns for customers to increase renewals, referrals, and cross-sell and upsell opportunities. 

  • Content: Create marketing content for account management/customer success to help at-risk customers with training; or target happy customers for upselling, cross-sell, and advocacy opportunities.

  • Education: Connecting with customers to ensure continued education and success throughout the relationship lifecycle

  • Activation: Identifying key customers that can act as a marketing channel through case studies, speaking opportunities, etc.

  • Advocacy: Help marketing and sales meet business objectives through customer advocacy initiatives. You’ll manage and maintain engagement and advocacy programs; continually recruit new customer advocates.

  • Product Activation: Setup in-app communication & automation flows and support product marketing by driving smaller projects incl. copywriting and validation to increase product adoption.

  • Engagement: Coordinate and contribute to customer engagement and communication programs, such as in-person/virtual events, workshops, annual conferences, awards programs, onboarding and ongoing nurture campaigns.

  • Lifecycle: Co-create a customer lifecycle campaign program and work with CSM and marketing operations to implement it.

  • Partner Marketing: Support partner and co-marketing initiatives. 

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Pension plan
Pension plan

We take care of you, even when you are old and wrinkly.

See all 16 benefits

Working at
Trackunit

Welcome to the world of Trackunit - welcome to our human operating system! We consider The Trackunit Way and our leadership model as a competitive advantage. Leadership hasn’t changed that much in the last 100 years and many of the original dogmas are still in play and being used, despite the world we live in has changed dramatically within the same period of time. The way we work matters, and it has never been more important to focus on that to keep us relevant and competitive – that’s why we put our money on people, purpose, collaboration, belonging, and leadership. At Trackunit, we’re committed to construction - one of the largest industries in the world. It’s an industry of strong, hard-working people, building the infrastructure of our lives. An industry that used to be known for the cities it built and the landscapes it formed. For complex infrastructures and the rise of skyscrapers in unthinkable shapes and sizes. Construction enables each one of us to live better lives through safer roads and rails, modern hospitals and schools, offices and homes. But for too long, the industry has been known for blown-up budgets and schedules delayed by months. At Trackunit, we believe we can still do the impossible and rebuild the reputation of the industry. New technology has emerged, and today we know more than ever before. We build the services that enable construction to work smarter together and grow faster together. An industry that has long been the laggard of digital transformation is now at a tipping point. Change is happening. What impact are you going to make?

Read more about Trackunit

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