As a customer marketing manager in Trackunit you are creating content and executing campaigns in collaboration with the marketing and CSM team. The role is an all-around marketing role so besides the focus on customer marketing you will also support with ad hoc tasks to deliver on Marketing objectives.

As the customer marketing manager, you leverage your strong passion for serving and understanding customers to help foster and nurture customer relationships. You use your analytical skills to determine the marketing effectiveness and ROI of customer engagement efforts.

While you are an executor and get things done you also see beyond the day-to-day efforts to help reach marketing and sales goals, create a stronger brand, and improve the customer experience.

The mission is to: 

• Build a lasting community of customer brand advocates to fuel our growth by leveraging customer referrals, testimonials, and references.

• Build stronger relationships with customers through engaging marketing content and campaigns.

• Identify cross-sell and upsell opportunities, and increase loyalty and retention via continued customer ‘education programs’ and tailored relationship lifecycle communication.

Responsibilities

• Customer Stories: Drive the customer success story creation and maintenance and enable customer-facing teams and external partners (e.g. PR agencies) to leverage success stories. 

• Campaigns: Create content and campaigns for customers to increase renewals, referrals, and cross-sell and upsell opportunities. 

• Content: Create marketing content for account management/customer success to help at-risk customers with training; or target happy customers for upselling, cross-sell, and advocacy opportunities.

• Education: Connecting with customers to ensure continued education and success throughout the relationship lifecycle

• Activation: Identifying key customers that can act as a marketing channel through case studies, speaking opportunities, etc.

• Advocacy: Help marketing and sales meet business objectives through customer advocacy initiatives. You’ll manage and maintain engagement and advocacy programs; continually recruit new customer advocates.

• Product Activation: Setup in-app communication & automation flows and support product marketing by driving smaller projects incl. copywriting and validation to increase product adoption.

• Engagement: Coordinate and contribute to customer engagement and communication programs, such as in-person/virtual events, workshops, annual conferences, awards programs, onboarding and ongoing nurture campaigns.

• Lifecycle: Co-create a customer lifecycle campaign program and work with CSM and marketing operations to implement it.

• Partner Marketing: Support partner and co-marketing initiatives.