Paid Search Specialist / SEM Specialist / EN

Salary Competitive

Marketers & SEM experts, look this way!

Most people know they need insurance, but they don’t know what to look for, what is a fair price, and what products they need. You know that feeling when you just-want-to-get-it-done-and-over-with, and bam (!), there you go - you did it, you signed an insurance of which you have no idea what it covers, there has to be a better way, right?

Insurances are crucial, yet, the complexity of the product (and concept) leads to a very low interest. Hence, insurances are often referred to as a “low interest product” that even creates a barrier for people to act upon their needs. 

This is where Happens comes in. 

Our vision is to make insurance more interesting, engaging, fun, simple and most importantly - understandable. Happens helps people find, sign, swap and manage insurances throughout life. In short - we’re striving to evolve the way people buy and manage insurance.

Happens is a young company that builds an insurance platform for the modern & digital individual. Our primary target audience is between 19 and 40 years old and yes, we understand that insurance is not the most thrilling thing - which is why we are creating a service to help you out, whether you are just about to move into your first student dorm or about to start a family. 

On paper, Happens is an insurance broker, but we’re more than that. Our aggregator helps people find the right insurance at the time of purchase in an easy and intuitive way. While our platform makes it easy for you to own insurances from multiple insurers and avoid price-walking - always making sure that you have the right coverage at the right price. Import, overview, keep track of, top off, challenge and manage all your insurances in one account with Happens - for free! By combining our aggregator and platform, we hope to help every single Happens user to remain correctly insured when life takes its toll, without you having to put in the effort yourself. If an action is needed or something changes in your policies - we’ll let you know!


The position & responsibilities

We are now looking to expand our team with an SEM expert to carry responsibility and manage all Happens marketing activities within paid search. In this role, you will manage all paid search campaigns on Google, as well as other search engines, together with some display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the team to maximize ROI, drive traffic, and customers.

In this role you will:

  • Set up, manage & optimize PPC initiatives & campaigns (mainly through Google Ads)

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI or towards pre determined goals in paid search campaigns. 

  • Track, analyze and report website analytics, PPC initiatives & campaigns. 

  • Manage campaign expenses to stay on budget and follow predetermined goals & KPIs.

  • Optimize copywriting of ads and ppc landing pages for paid search engine marketing campaigns.

  • Perform ongoing paid keyword discovery, expansion and optimization.

  • Research and analyze competitors (e.g. with tools such as Ahrefs).

  • Create new and “supercharge” existing search ads

The practical

The position is full-time and located in Stockholm. As we are a digital organization, meaning your work location can be flexible one to two days a week, but we prefer seeing each other in the office to bond and execute problem-solving more efficiently! :-)


Your profile

  • You have proven SEM experience and success managing PPC & search campaigns across Google & other search and display networks

  • You are experienced in performance marketing, conversion and online customer acquisition

  • You have strong analytical skills and experience generating SEM reports / KPI reporting and can use analytics to draw conclusions to create and follow an action plan

  • You are a problem solver that strives to develop and learn new things and enjoy staying up to date with the latest trends in your field

  • You are unafraid and ready for a new challenge where you can find new/alternative ways forward if your initial plan does not go as planned. We see it as important that you’re able to always look ahead and come up with solutions by yourself.

  • You are result oriented and find it easy to break down long term goals into smaller sub/short term goals to stay motivated.

  • You enjoy working independently where you find it natural to solve problems that arise and take new initiatives to reach KPIs and goals.

  • You are a team player and have a good ability to work in a team to reach goals together, where you gladly share your insights that could help others, and the company, to reach goals and improve.

  • You are flexible and can adjust your work tasks and priorities fast according to changing conditions. You’re open to help colleagues if you can even if it is not “on your table”. The circumstances can change fast at a startup and all of us need to be able to adjust after new goals and changes for the best of the company.


Language requirements

  • Fluent/Native in Swedish, as this is the language you’ll be working in. 

  • Proficient in English, as it is necessary for communication with external parties/partners.

The process

Apply through this website with your CV and optional personal letter attached.

We will be in touch and answer all applications.

  1. Phone interview

  2. Personality & logical test

  3. Competency based- interview

  4. Case test/work test

Interviews will be held ongoing - so don’t hesitate to send in your application!


A little about us

We are a small and dynamic team that work closely in a relaxed environment. Today, we are 5 people working together and you will be our 6th superhero. We enjoy working together and helping each other where we can with what we can. We feel like a small family that enjoy having breakfast together on mondays and play games and do outside-of-work activities a few times per month. 

We are a startup where some processes are under development and not in place. This employment will fit you perfectly if you’d enjoy being part of our small Happens-family and be part of a growing company where processes are made and iterated on along the way.

Our work today is lean and scrum-based, divided into short sprints where an idea quickly becomes reality. Even though you’ll be working within marketing, you’ll get the opportunity to participate in product development and come up with your own ideas for implementation based on your findings. 

We share the mindset that we’re working together to create a product that has a positive impact for a large market by helping people with (possibly) the most important safety-net they have through life.


Join us on our journey to evolve the way people buy insurance!


For more information or questions please contact us by email!

For more information or questions please contact us at

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Skill development
Skill development

We want to take you from good to great.

See all 11 benefits

Working at

Happens is on a mission to change the way we buy and manage insurance. The insurance industry is complex, which has led to the majority of people being incorrectly insured. The big knowledge gap also leads to you being undermined when trying to make a claim and get the right value out of your insurance. We're here to help you get the right insurance for you and to even out the playfield.

Read more about Happens

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