Are you a performance marketer with a genuine interest and passion for paid marketing? Do you live and breathe data-driven marketing? Do you want to be a part of building and scaling a fast-growing start-up?

If you’re looking for a fast-growing startup in its early days, then you’ve landed in the right place. Mobal is a marketing software company helping businesses manage their business listings, for example, Google Business profiles, aspiring to become a category leader within the coming years. We’re on an incredible journey right now to rapidly build our platform and scale our team internationally. At the moment, we are building and going to market with world-class business listings management software. 🚀

What you'll do

As the first Performance Marketing Director, you have a chance to make be the person to lead our performance marketing efforts in the go-to-market phase internationally, driving digital awareness and demand generation. It’s a great chance to grow along with the rest of the Mobalers.

The Performance Marketing Director is going to be responsible for all the performance marketing efforts, taking our product to market internationally, and supporting global sales with an increased sales pipeline. The responsibilities are across different marketing functions, with paid media at the heart. Because of the wide range of responsibilities and large-scale expansion, this role requires deep knowledge and experience, to create the winning campaigns and to bring out the best in each team member. The Marketing Team at Mobal consists today of two Mobalers located in Helsinki, which the Performance Marketing Director will have in their team and the team is constantly growing.

Responsibilities

• Get hands dirty, build and manage large marketing campaigns through different paid channels while controlling KPIs, owning the paid media strategy

• Experiment aggressively and be able to prioritize efforts that drive subscribers to the product

• Synthesize Go-to-market plans and create paid-media blueprints, which impact the revenue objectives

• Manage and monitor marketing spending on a daily basis - making every dollar count

• Manage global multi-channel performance marketing

• Building feedback loops for paid marketing campaigns. Excellence in documenting targets and results

• Profit and loss monitoring responsibility

• Collaborate closely with the product team to ensure that the marketing efforts align with the product development, simply being the voice of the customer internally to guide the product

• Collaborate closely with the Sales team to ensure the smooth transition of pre-sales to sales executives

• Driving growth through product-led growth metrics

• Mentor and support the whole marketing team to help every team member grow

• Ownership of key marketing partners (Google, Facebook..)

• Proactively developing the marketing department of Mobal.io, as we expand quickly globally.

• Building a high-performing marketing team culture

• Member of the Leadership Team

To thrive in this position, you’ll need:

• Get stuff done and hands-on approach

• 5+ years of related marketing experience

• Understand product-led growth in SaaS and how to drive both long and short term KPIs

• Deep knowledge in demand gen / paid media

• Deep familiarity with CPA, CPC, CPM, and LTV

• Deep understanding of organic and paid marketing channels

• Being able to synthesize complex ideas into actionable recommendations for the leadership team

• Experience in being responsible for larger marketing budgets

• Hunger to develop yourself in a hyper-growing startup environment

• Fluent in English

• Data-driven to the core

• Caring, curious, and courageous attitude

• Clear communicator

What we offer you...

• Competitive salary

• A significant stock option package

• Work with a team of ambitious, caring, curious, and courageous people

• Hyper-growing startup culture and self-development

Perks and benefits

New tech gear (Computer and phone) 💻

Skill development 👩‍🏫

Hybrid working setup 🏠

Work-life balance ⚖️

Central office 🏢

Occupational Health Care 🩺

Office snacks 🍿☕️🍻

Team events 👨‍👩‍👧‍👦

About Mobal

Mobal is a business listing management software helping businesses stand out in local searches through cutting-edge technology and managed services. At Mobal, we help businesses get everything out of their location marketing and bring their physical stores in front of local customers to drive foot traffic and increase sales. In November 2021, we raised €2M in financing from Lifeline Ventures (Supercell, Wolt, Smartly etc.) and our vision is to be the category-leading business listing technology provider in 2024. Fast forward to today, we’re servicing over 200+ customers in six countries.

Mobal is a caring, curious & courageous group of people who share a high level of ambition & belief in what we do. Our culture is built on supporting each other and aiming to grow together both as individuals and as a team. We respect every individual's own personality and way of being, and the following values guide our behavior and ways of working: we take ownership, maximize learning and act with integrity. These are important pillars for reaching our primary mantra - Customer Excellence.

Read more about Mobal at www.mobal.io.

Next steps

If this sounds like an opportunity you'd like to explore, we'd love to hear from you as soon as possible. Please note that we will fill this position as soon as we’ve found the right talent.

During the interview process, we are very eager to learn more about your skillset. Please prepare yourself to do an assignment if we move forward with you in the recruitment process and to present the result to the board of directors.