Senior Marketing Manager

Salary Competitive

At Combify, marketing is about understanding people — and building awareness about how our products/services can satisfy their needs. We’re looking for an experienced and versatile marketing manager who is hungry to do this and more. Our ideal candidate is a very creative marketer that has a demonstrated experience in the construction sector and understands how the industry works, also has worked with SaaS products. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.


What you will most be doing

  • Activate the Combify brand across the variety of our target customers, audiences and all our chosen channels

  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

  • Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

  • Design, test and evolve lead nurturing tactics.


Some of the daily responsibilites

  • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including PR, print, digital, and video assets

  • Conceptualise and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

  • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support

  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly

  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programmess, strategies and budgets


Skills and Qualifications

  • +5 years experience in B2B marketing

  • Experience in data driven marketing

  • Strong experience managing and coordinating people, as well as track record implementing integrated go to market brand activations

  • Excellent written and verbal communication skills in both Swedish and English

  • Comfortable engaging and collaborating with the sales team, design, content, SEO and other marketing functions to deliver high quality, impactful campaigns.

  • Proven experience in marketing B2B SaaS products and developing marketing plans and campaigns

  • Metrics-driven marketing mind with eye for creativity

  • Excellent experience with marketing automation and CRM tools

  • Well defined sense of personal accountability, taking initiative - comfortable with making business-led decisions


Preferred Qualifications

  • Background within the real estate and construction sector

  • Established press and media contacts

For more information or questions please contact us at jobs@combify.com

Perks and benefits

This job comes with several perks and benefits

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Remote work allowed
Remote work allowed

You know how you perform best. Work from your couch, your favorite cafe or abroad when you feel like it.

New tech gear
New tech gear

Are you a true Tech Savvy? Macbook, trackpad, you name it, we get you covered.

Central office
Central office

Your local office is your anchor point, thus, we placed it centrally at your convenience.

See all 17 benefits

Working at
Combify

Combify is an UrbanTech and ConTech company specialised in digitalisation and visualisation of data related to construction projects. Construction data related to city development, building and infrastructure projects is scattered on the web, and is lost between data producers and in terabytes of PDFs. There is no digital, visual and unified source of information on construction projects happening in a country. This is a global issue, but Combify is starting to solve that problem in Sweden first, Scandinavia second and the rest of the world thereafter. The Combify Construction Map (CCM) is a PaaS aimed for building developers, AEC, building suppliers and property investors to be able to explore, track and follow any building activity happening in an area, city or a country in a well thought UI and UX.

Read more about Combify

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