At Combify, marketing is about understanding people — and building awareness about how our products/services can satisfy their needs. We’re looking for an experienced and versatile marketing manager who is hungry to do this and more. Our ideal candidate is a very creative marketer that has a demonstrated experience in the construction sector and understands how the industry works, also has worked with SaaS products. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.

What you will most be doing

• Activate the Combify brand across the variety of our target customers, audiences and all our chosen channels

• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

• Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

• Design, test and evolve lead nurturing tactics.

  
  

Some of the daily responsibilites

• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including PR, print, digital, and video assets

• Conceptualise and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support

• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly

• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programmess, strategies and budgets

  
  

Skills and Qualifications

• +5 years experience in B2B marketing

• Experience in data driven marketing

• Strong experience managing and coordinating people, as well as track record implementing integrated go to market brand activations

• Excellent written and verbal communication skills in both Swedish and English

• Comfortable engaging and collaborating with the sales team, design, content, SEO and other marketing functions to deliver high quality, impactful campaigns.

• Proven experience in marketing B2B SaaS products and developing marketing plans and campaigns

• Metrics-driven marketing mind with eye for creativity

• Excellent experience with marketing automation and CRM tools

• Well defined sense of personal accountability, taking initiative - comfortable with making business-led decisions

  
  

Preferred Qualifications

• Background within the real estate and construction sector

• Established press and media contacts