Do you have an analytical mindset, with education to match it? Part data scientist, and part marketing tactician? Looking to extend your experience and take a larger responsibility for analyzing markets and customers, leveraging both internal and public data? Seeking a central role to influence the strategy and decisions of a world-class marketing team as well as an industry-leading company? We may have an opening for you!

About us

We are a young fast growing company, developing, manufacturing and selling innovative strength training equipment to sophisticated customers worldwide. Our users include elite coaches and athletes in professional sports leagues such as the NHL, NBA and the Premier League, as well as renown fitness influencers and leading physiotherapists in over 70 countries on 6 continents.

Our young international team consists of over 30 highly competent, open-minded sports scientists, marketeers, engineers, sales professionals and more, with headquarters in Bromma, Stockholm. Our staff consists of people from all over the world speaking more than ten different languages. We are eager, friendly and dedicated in our work, towards each other and our customers and network.

On the marketing side, our strong team executes on an ambitious and successful digital and global marketing strategy. But we want to get even better, by focusing our resources where they are the most likely to generate results.

About the Role

The new marketing analyst position is a specialist role for an experienced and highly analytical person with a relentless drive to quantify, analyse and truly understand markets and consumer behaviour, applying the full range of available digital tools and methods.

Reporting to the Head of Marketing and Ecommerce, you will be collaborating with your colleagues in the marketing team, as well as across sales, operations, product development and management.

We expect you to be action-oriented and self-sufficient, but there will also be resources available for remote consultants and required tools of your choice.

We are looking for you to help us accelerate our growth by refining our understanding of the answers to questions like:

• Who are our customers? What is their demographics and psychographics, and how can we improve our understanding of them using concepts like segmentation and personas?

• What are our customers' behaviour when interacting with us and our products and services throughout their customer journey?

• Why are our customers choosing us and not? What are their subjective opinions, experiences and emotions relating to us and our products and services?

• How are our current marketing efforts performing?

• ...and based on the above and more, where are our most promising untapped markets, geographically as well as demographically?

Responsibility

In this role at Exxentric, your main responsibilities will include to:

Refine our marketing research objectives:

• Drive the refining and development of our marketing research objectives in collaboration with key internal stakeholders

• Define corresponding requirements for primary and secondary data

Manage data acquisition and maintenance:

• Validate, aggregate and structure our existing primary customer data (from our CRM, ERP, Google Analytics, etc)

• Plan, execute and analyse customer surveys, using internal tools and/or external service providers

• Identify required secondary data sources

Manage performance monitoring & reporting:

• Drive the process to develop our marketing KPI:s in collaboration with key internal stakeholders

• Maintain, validate and develop our marketing performance dashboards

• Present recent performance in regular evaluation meetings

Analyse our market:

• Analyse our growing base of customer and market data and knowledge to identify market opportunities

• Assist from time to time in competitor analyses, pricing strategy, advertising tactics, website optimisation, product development and more

About You

To be able to perform in this role, we believe that your profile includes, in terms of...

Competence:

• An academic degree with an analytical profile, probably in marketing and/or statistics, but it could also be e.g. in finance, mathematics or engineering as long as you have gained a good general understanding of marketing research elsewhere

• Full business fluency in English. Swedish and further major languages are a plus.

• Knowledge of platforms such as Zoho CRM, Google Analytics, Google Data Studio, SurveyMonkey and Cint is beneficial

Experience:

• Experience from working successfully in a relevant analyst role in at least a couple of years, ideally within marketing research

• Experience from working with customer surveys or other research surveys, personally or in collaboration with survey service providers

Personality:

• Strong analytical quantitative mindset, attention to detail

• Ability to quickly understand and learn technical concepts and tools to integrate, manage and analyse data.

• ...and to fully enjoy our company, it's a plus if you nurture an interest in strength training.

---

This role will give you a broad responsibility in a young organisation, working with a fast growing global market. You will work in close collaboration with the full marketing team and management. The company gym is available for you 24/7, and we are located in Mariehäll, Bromma, close to Sundbyberg C and all modes of public transport.

We look forward to learning how this role matches your ambitions!