Funding Marketing Manager

Start Date: ​Asap

Salary:​ % of funds raised/success fee paid

Reports to: ​CEO

Purpose of job

This role will manage the promotion of a crowdfunding campaign, part of a capital fundraising campaign for a transformational video conferencing service which is in high denand during this pandemic.

To work with the CEO to writing a strategy for the campaign with the aim of raising $xxx,xxx.

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Key Responsibilities

• Assist in developing content, assets and post engagement across key social media platforms including Facebook, Twitter, Instagram and LinkedIn and through newsletter comms

• Manage and maintain work planning and processes to ensure clarity of work priorities and traffic flow of activity from departments

• Assist the Marketing Manager in working with key colleagues across the organisation to develop a successful program of engagement activity engaging with key audiences within each business area – ensure that maximum benefit.

• Work with the Marketing Manager on the use of established engagement platforms, e.g. social media, blogging, digital advertising, content marketing, online payments, email marketing etc.

• Work with the team on the fulfilment of rewards and thanking donors following conclusion of the campaign

• Keep abreast of crowdfunding trends to inform activity

• Manage and develop the campaign via the crowdfunding platform, sending timely updates and communications to donors.

  
  

Person specification requirements Qualifications and Knowledge

• Knowledge of running a crowdfunder campaign

• Knowledge of writing for digital platforms (optimising SEO), in particular websites and e-communications.

• Knowledge of creating content for digital purposes including graphic & audio / visual assets

• Knowledge of digital marketing, key trends and a basis of marketing knowledge

Skills & Experience

• Significant marketing experience across all channels

• Experience of promoting previous successful crowdfunder campaigns

• Proficiency with key social media platforms (Facebook, Twitter and Instagram) & an understanding of social media campaigns

• Good communicator

• Collaborative and engaging – used to working in organisations where teamwork and an agile approach to problem-solving are the norms

• Able to manage time, effort and resources between short-term tactical opportunities versus medium/long-term strategic opportunities

• Ability to build strong working relationships across teams and within the wider organisation.

• Deadline-driven and adept at balancing competing priorities and managing complexity.

• Good eye for design and detail

• Experience of using data to provide insights, using analytics to assess success or suggested changes.

• Experience of planning processes and templates e.g. Asana, Trello, Slack

Attributes

• Flexible ​and​ adaptable​ – adjusts quickly to changing priorities or circumstances, drawing on experience but also willing to try new approaches to deliver solutions appropriate to the organisation’s needs.

• Collaborative​ – works alongside others to develop solutions for the organisation.

• Solutions focused​ – is able to identify problems, provide appropriate solutions and make logical, timely decisions.

• Able to work independently with confidence and persistence, whilst demonstrating readiness to listen to others and contribute to a team approach.

• Decisive​ – capable of making timely, logical decisions.

• Committed ​– commits to the objectives and values of the organisation, including the need to support equality, diversity, and inclusion in the workplace.