Funding Marketing Manager
Start Date: Asap
Salary: % of funds raised/success fee paid
Reports to: CEO
Purpose of job
This role will manage the promotion of a crowdfunding campaign, part of a capital fundraising campaign for a transformational video conferencing service which is in high denand during this pandemic.
To work with the CEO to writing a strategy for the campaign with the aim of raising $xxx,xxx.
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Assist in developing content, assets and post engagement across key social media platforms including Facebook, Twitter, Instagram and LinkedIn and through newsletter comms
Manage and maintain work planning and processes to ensure clarity of work priorities and traffic flow of activity from departments
Assist the Marketing Manager in working with key colleagues across the organisation to develop a successful program of engagement activity engaging with key audiences within each business area – ensure that maximum benefit.
Work with the Marketing Manager on the use of established engagement platforms, e.g. social media, blogging, digital advertising, content marketing, online payments, email marketing etc.
Work with the team on the fulfilment of rewards and thanking donors following conclusion of the campaign
Keep abreast of crowdfunding trends to inform activity
Manage and develop the campaign via the crowdfunding platform, sending timely updates and communications to donors.
Person specification requirements Qualifications and Knowledge
Knowledge of running a crowdfunder campaign
Knowledge of writing for digital platforms (optimising SEO), in particular websites and e-communications.
Knowledge of creating content for digital purposes including graphic & audio / visual assets
Knowledge of digital marketing, key trends and a basis of marketing knowledge
Skills & Experience
Significant marketing experience across all channels
Experience of promoting previous successful crowdfunder campaigns
Proficiency with key social media platforms (Facebook, Twitter and Instagram) & an understanding of social media campaigns
Collaborative and engaging – used to working in organisations where teamwork and an agile approach to problem-solving are the norms
Able to manage time, effort and resources between short-term tactical opportunities versus medium/long-term strategic opportunities
Ability to build strong working relationships across teams and within the wider organisation.
Deadline-driven and adept at balancing competing priorities and managing complexity.
Good eye for design and detail
Experience of using data to provide insights, using analytics to assess success or suggested changes.
Experience of planning processes and templates e.g. Asana, Trello, Slack
Flexible and adaptable – adjusts quickly to changing priorities or circumstances, drawing on experience but also willing to try new approaches to deliver solutions appropriate to the organisation’s needs.
Collaborative – works alongside others to develop solutions for the organisation.
Solutions focused – is able to identify problems, provide appropriate solutions and make logical, timely decisions.
Able to work independently with confidence and persistence, whilst demonstrating readiness to listen to others and contribute to a team approach.
Decisive – capable of making timely, logical decisions.
Committed – commits to the objectives and values of the organisation, including the need to support equality, diversity, and inclusion in the workplace.
This job comes with several perks and benefits
Time is precious. Make it count. Morning person or night owl, this job is for you.
Want to be a partner? Look no further.
We want to take you from good to great.
You know how you perform best. Work from your couch, your favorite cafe or abroad when you feel like it.
Take time to relax and reboot when you need it.
Carve out time for your kids, friends and personal cider projects.