Salary Competitive
Equity To be negotiated

Are you interested in using your marketing skillset to redefine how industrial European wholesale works? Helping local businesses to bulk order industrial equipment from the top manufacturers? Growing an online marketplace that is used weekly by hundreds of industrial buyers and manufacturers? If so, then we want to learn more about you!

Role background

Droppe is an online wholesale marketplace that helps industrial buyers bulk order from Europe’s top equipment manufacturers. At Droppe, we are bringing leading industrial brands to one place, unlocking access to direct bulk orders, and ultimately, getting European wholesale more connected.

Since 2020, Droppe has served 500+ industrial buyers in 2 countries.

As a Content Marketing Manager, you will have ownership of defining what B2B content marketing means at Droppe. Your impactful mission is to create the vision of how content marketing will fuel our marketplace's progress in terms of buyer acquisition, customer growth, and product adoption. In a nutshell; how our content creation will enable our buyers and manufacturers to succeed better in their daily work.

In this role, you'll get a lot of help and support on the way but are also expected to grow into being a highly-driven independent player with an exceptional ability to execute every single day.


What you'll be doing

  • Define the vision for how our content marketing strategy will become one of the key elements of our growth

  • Plan and implement content roadmaps across our current and future distribution channels

  • Kickstart and nurture our public relations and media operations

  • Inspire—Finding and highlighting the empowering stories from our manufacturer's and buyers backgrounds

  • Distribute—Planning and testing distribution channels including SEO strategies as well as paid and unpaid channels

  • Think global—Developing content that is syndicated and distributed across all of our target European markets

  • Get your hands dirty—designing, writing, and testing content

Desired skills & proof of success:

  • Marketing enthusiast; proven track record on content marketing

  • Stellar content creator, storyteller and passionate about MarCom

  • Confident & energetic; professional and impact-driven approach in doing

  • Result-driven & resilient; ability to excel in a rapidly changing environment

  • Excellent listener; understanding the requirements of industrial buyers and how Droppe can meet their needs

  • You can fluently communicate in Finnish (or Swedish) and English

What we offer:

  • Competitive salary and equity option

  • Steep learning curve and significant personal growth

  • Mission-driven and open environment for supporting personal growth

  • Caring meritocracy to support high performance

  • Flexible work hours and location (remote & office)

Next Steps

If you are eager for joining to a rapidly growing Droppe team, please send a brief introduction (we don’t believe in CVs) and a link to your Linkedin profile.

We enthusiastically look forward to hearing from you!

For more information or questions please contact us at join@droppe.fi

Perks and benefits

This job comes with several perks and benefits

Equity package
Equity package

Want to be a partner? Look no further.

Remote work allowed
Remote work allowed

You know how you perform best. Work from your couch, your favorite cafe or abroad when you feel like it.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Skill development
Skill development

We want to take you from good to great.

Unlimited holiday
Unlimited holiday

Take time to relax and reboot when you need it.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

See all 10 benefits

Working at
Droppe – One-stop shop for all your wholesale

Connecting local businesses to Europe's top equipment manufacturers via an online wholesale marketplace. ——— Founded in 2020 in Finland, Droppe is building an online marketplace that brings European industrial equipment manufacturers and industrial buyers together. Currently, the top concern for industrial buyers is finding and stocking operating supplies that are painless to buy in bulk, low in cost and responsibly sourced. Industrial buyers can now bulk order products for food manufacturing and industrial manufacturing ranging from hairnets to aprons and protective gloves through Droppe’s online platform. Ultimately Droppe makes the European wholesale industry more connected by creating shorter and more responsible supply chains, as companies can look for local wholesale marketplaces from Europe instead of other continents. The company's easy-to-use online marketplace is already used by some of the biggest industrial key players and publicly listed companies in Europe. “As industrial wholesale moves online, more and more industrial buyers will be looking for new ways to bulk order products via the internet. Droppe is the first in the market to build a European industrial wholesale marketplace, a mission that we are excited to continue building and expanding with new resources,” Johannes Salmisaari, the CEO and Co-founder of Droppe, explains. “Our vision is to create a trustworthy community of European buyers and manufacturers and through that, build a stronger European wholesale market.” In just under two years, Droppe has reached a GMV of over €4M and over 500 customers from SMEs to publicly listed companies, bootstrapped. In early 2022, Droppe raised a venture round backed by Lifeline Ventures, Ilkka Paananen (CEO & Co-founder of Supercell) and Miki Kuusi (CEO & Co-founder of Wolt). “Droppe’s online marketplace streamlines the buying process and makes it easier for industrial buyers. Buyers are now able to order directly from multiple manufacturers across Europe at the same time, all on one invoice–something that the industry hasn't seen before,” tells Henrik Helenius, Co-founder of Droppe. “According to Gartner by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels, such as online marketplaces. Droppe is tapping into this worldwide shift to industrial online marketplaces with their online platform, showing an exceptional promise to do so with their strong growth numbers. As an investor, it is quite rare to see such a well-oiled machine at this stage,” Timo Ahopelto, the Founding Partner at Lifeline Ventures, tells.

Read more about Droppe – One-stop shop for all your wholesale

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