Content Marketing Manager

Salary Competitive
Equity To be negotiated

Are you interested in using your marketing skillset to redefine how industrial European wholesale works? Helping local businesses to bulk order industrial equipment from the top manufacturers? Growing an online marketplace that is used weekly by hundreds of industrial buyers and manufacturers? If so, then we want to learn more about you!

Role background

Droppe is an online wholesale marketplace that helps industrial buyers bulk order from Europe’s top equipment manufacturers. At Droppe, we are bringing leading industrial brands to one place, unlocking access to direct bulk orders, and ultimately, getting European wholesale more connected.

Since 2020, Droppe has served 500+ industrial buyers in 2 countries.

As a Content Marketing Manager, you will have ownership of defining what B2B content marketing means at Droppe. Your impactful mission is to create the vision of how content marketing will fuel our marketplace's progress in terms of buyer acquisition, customer growth, and product adoption. In a nutshell; how our content creation will enable our buyers and manufacturers to succeed better in their daily work.

In this role, you'll get a lot of help and support on the way but are also expected to grow into being a highly-driven independent player with an exceptional ability to execute every single day.


What you'll be doing

  • Define the vision for how our content marketing strategy will become one of the key elements of our growth

  • Plan and implement content roadmaps across our current and future distribution channels

  • Kickstart and nurture our public relations and media operations

  • Inspire—Finding and highlighting the empowering stories from our manufacturer's and buyers backgrounds

  • Distribute—Planning and testing distribution channels including SEO strategies as well as paid and unpaid channels

  • Think global—Developing content that is syndicated and distributed across all of our target European markets

  • Get your hands dirty—designing, writing, and testing content

Desired skills & proof of success:

  • Marketing enthusiast; proven track record on content marketing

  • Stellar content creator, storyteller and passionate about MarCom

  • Confident & energetic; professional and impact-driven approach in doing

  • Result-driven & resilient; ability to excel in a rapidly changing environment

  • Excellent listener; understanding the requirements of industrial buyers and how Droppe can meet their needs

  • You can fluently communicate in Finnish (or Swedish) and English

What we offer:

  • Competitive salary and equity option

  • Steep learning curve and significant personal growth

  • Mission-driven and open environment for supporting personal growth

  • Caring meritocracy to support high performance

  • Flexible work hours and location (remote & office)

Next Steps

If you are eager for joining to a rapidly growing Droppe team, please send a brief introduction (we don’t believe in CVs) and a link to your Linkedin profile.

We enthusiastically look forward to hearing from you!

For more information or questions please contact us at join@droppe.fi

Perks and benefits

This job comes with several perks and benefits

Equity package
Equity package

Remote work allowed
Remote work allowed

Skill development
Skill development

Free coffee / tea
Free coffee / tea

Central office
Central office

Near public transit
Near public transit

See all 10 benefits

Working at
Droppe

Droppe is building the most comfortable way to order workwear online. Across Europe, 95 million workers rely on workwear every day—but the way it’s bought is broken. It’s still ordered by someone else, often without context, chosen by price. The result? Something blue, something cheap, and workers who feel ignored. We’re changing that. Instead of fixing procurement from the top down, we’ve built the experience from the ground up—based on how workers actually want to order. Workwear is becoming lifestyle: people want to feel great in it, from 9 to 5 and beyond. With AI, we’re making workwear buying fast, personal, and finally built for the people who wear it. We’re a remote-first team with HQ in Helsinki and teammates across Europe. We care about the craft, move fast, and grow every day—in our product, our work, and ourselves.

Read more about Droppe

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