Hormona is a data-driven women’s health company, on a mission to revolutionise women’s health. Our focus is on hormonal health and we are about to launch our new offering helping women take control of their hormones, through an innovative digital hormone check involving AI-driven health tracking app.

We are currently looking for a Growth Hacker to drive buzz, excitement and ultimately adoption and engagement for our launch in Sweden.

The right candidate will be responsible for defining, executing and continuously optimizing the marketing strategy and tactics that will drive online purchases as validated through analytics and insights. The individual in this role is highly creative, thinks outside the box and possesses a test and learn mindset.

The right candidate will be responsible for defining, executing and continuously optimizing the marketing strategy and tactics that will drive online purchases as validated through analytics and insights. The individual in this role is highly creative, thinks outside the box and possesses a test and learn mindset.

Responsibilities

• Growth mindset and experience in managing B2C go-to-market campaigns, preferably within a high-growth, B2C data driven company

• Set the growth plans for the next years with weekly KPI's

• Own the customer lifecycle management process - by running campaigns and working with product teams on features and improvement to drive traffic and sales on our website

• Manages the roll out of new properties and initiatives focused on generating buzz and excitement in Sweden

• Use a data driven approach to always improve the user experience and call to action 

• Identifies opportunities for and carves out ownership for unique content. Partner with Product and Content teams to define appropriate narrative that will accompany Hormona as it is presented to various audiences.

• Research and evaluate new growth opportunities for scaling customer acquisition

• Be the champion of optimisation and testing. Develop testing assumptions, create strategy, lead landing page creation, launch, measurement, and reporting

Qualifications

• 3+ years of relevant professional online marketing experience with significant B2C marketing experience

• Native Swedish speaker

• Google Analytics, Google Ads and Facebook Ads pro

• Experience in email marketing, content marketing and SEO required

• Proven results increasing brand/product awareness and customer acquisition

• The ideal candidate will have experience within the Femtech/Healthtech sector with a core understanding of start up and guerilla marketing strategies 

• The successful candidate will need to be flexible and agile with a growth hacker’s type mentality full of curiosity and creativity

• You thrive in ambiguity and constant change, and enjoy creating order out of unstructured challenges

Please note startup experience is essential, we don't have any big marketing budget, you need to be creative and use guerrilla marketing strategies