Airofit is looking for helping hands to manage our paid activities on Google platforms.

Since Airofit is a new brand, we want to take full advantage of all Google-related related services to continue spreading the word about the importance of breath training!

The main task would be creating advertising campaigns for:

• Google Search Ads

• Google Shopping Ads

• Youtube Ads

Google Search Ads:

Respiratory Muscle Training is not an area most people have heard of, not to mention knowing much about it. This means we have to figure out how to target people who aren’t looking for breathing training tools. This includes relevant keyword research, understanding a potential customer user journey before they have even considered a purchase. We need to figure out what relevant content we should be producing so that someone would consider implementing breathing training into their lives. 

Google Shopping Ads:

Respiratory Muscle Trainer market is not saturated yet, however, we still need to be among the first results when someone in a buying mood is looking for the best tools out there. Here you should be able to understand how to set up campaigns and bidding mechanics so that our product comes first in the list. 

Youtube Ads:

We believe that this is one of our biggest untapped paid opportunities. With a correct approach, Youtube would allow us to target specific audiences across various potential customer segments. We need to understand how to target athletes, yogis, or those suffering from pulmonary issues. We need to understand where our content should be displayed to portray the message best. For example, if we create triathlon-specific ad content to show before a video of someone talking about how to prepare for triathlon competition.

Additional tasks:

Airofit is still a startup, so your daily tasks sometimes might include things that aren’t directly related to Google Ads. Search Engine Optimisation might be one of those tasks - it’s not about paid activities, but it is related to how well our paid activities perform. 

Desired skills:

• Experience with Google Ads Manager

• Organised approach 

• Proactivity

• Creativity

• Ability to make data-driven decisions