digital cherish of users' digital identity With the digital movement, users are leaving traces. We do not know exactly where and that makes it difficult to use them. As a business, it becomes more difficult to use digital tracks when you are not aware of who the sender is. The latest legislation and its media coverage have influenced users to hide behind their screen. Without the users’ indication, it is more difficult to provide a good service. WE MUST CHERISH THE DIGITAL IDENTITY dikitale makes it easier We cannot legislate out of the challenge we face. For legislation simply provides backing, nice papers and an administrative clutter for anyone who wants to act decently and responsibly. We must move forward and set a new standard for digital behavior, where users are assured and companies, private and public organizations can take real responsibility. Without losing the functionality that makes it easy and convenient to be digital. It is therefore imperative that someone takes care to make it easy to safeguard the digital identity. Everyone wants it, but we lack a tool. The tool is called digital and has come to help users and businesses. With digital, customers can share their ID and at the same time set up a guard so that their personal data is secured. dikitale is an app for smartphones, which stores driving licenses, health insurance certificates and passports. When banks, accountants, housing associations, real estate agents and car rental companies need customer data, they have access to it and can share it securely. The company, private or public organization, that needs the customer’s data, has access only when they provide access and connect using digital. It is therefore the customers themselves who own their data, which others only have access to when they actively choose to share. we want to set a new standard for digital behavior Once upon a time, there was someone who thought the Internet was a fly in the ointment. It was not. On the contrary. The Danes’ behavior has become more digital. It requires a new standard. We act on the digital media as if we had a personal relationship similar to the one we have in physical life. As if we can fully trust each other. We can not. That is why we need not just legislation and guidelines. We need a tool to help us take care of our personal information. We need digital.