Deep Nordic Group is looking for a Growth Marketing Manager for companies under our portfolio, such as deeprio.com and deepblu.com, with more brands likely to follow. We focus on consumer electronics for wearables, IoT and smart devices, worldwide.
Who are you:
Deep Nordic is looking for a skilled Growth Marketing Manager to drive customer acquisition across our Paid Social media channels, including (but not limited to) Facebook, Instagram, Snap, and TikTok. You will own paid social channels, from planning to measurement to reporting. You will be working cross-functionally with marketing, design, and product teams to build campaigns that drive our sales. You'll be responsible for ensuring that our brand is cohesive across our core paid social channels and we're achieving company goals.
You’re a data-obsessed digital marketer, with a superior attention to detail, an analytical mindset, and a passion for performance. You have managed e-commerce acquisition budgets before, and you absolutely love digging into the data, pulling insights, and finding creative concepts and formats that outperform your last winners. You’re a self-starter who is comfortable working collaboratively in a fast-moving, asynchronous remote team.
As a key member of the Deep Nordic Growth team, you will assist in other acquisition initiatives as needed, including landing page optimization, lead gen, and digital channel support such as Google Ads. Ideally you have experience with digital channels outside of Paid Social and an understanding of how the media mix works from the top to the bottom of the funnel.
Responsibilities include:
Manage day-to-day operations across paid social channels to drive growth at efficient scale
Own paid campaigns for Facebook, Instagram, Snap, TikTok, Twitter, LinkedIn and emerging paid social channels as needed
Drive strategy for each campaign, taking data, budget, KPIs, target audiences, cultural cues, current events, and brand voice into account
Implement testing strategies to validate creative, landing pages, audiences, and tactics
Perform ad-hoc analyses, weekly reporting, campaign and channel post-mortems; providing insights and opportunities alongside results
Support Growth team on other acquisition channels as needed, pending experience and desire to grow
Your qualifications:
Minimum 2-3 years of experience in paid social media buying, with a focus on customer acquisition for e-commerce preferred
Experienced operator, laser-focused on execution and optimization of performance-based growth marketing strategies
Comfortable deriving and presenting insights into testable hypotheses and actions
Ability to prioritize effectively, adhere to best practices, and expand your thinking beyond the playbook to test what works for the brand and product at hand
Prior relationships with platform partners (Facebook/Instagram, Twitter, TikTok, Snapchat, etc.) and vendors such as Influencer agencies
Proficient in a range of tools across the marketing stack, with emphasis on Facebook Ads Manager and other paid social ads platforms, Google Analytics, and Google Data Studio
Advanced knowledge of Sheets, Excel (pivot tables, VLOOKUP)
Proven growth mindset; consumer-led, data-driven, and a systems thinker who sees the media mix as a puzzle to be solved
Ability and eagerness to effectively balance the big-picture strategic work with execution
Desire to grow and learn with a small but highly experienced team of DTC and brand marketers
Experience in a start-up or fast-moving, agile environment preferred
SQL experience highly desirable
Experience in Google Ads highly desirable
This job comes with several perks and benefits
Time is precious. Make it count. Morning person or night owl, this job is for you.
You know how you perform best. Work from your couch, your favorite cafe or abroad when you feel like it.
Carve out time for your kids, friends and personal cider projects.