Salary Competitive

Bower’s vision is to make recycling a rewarding no-brainer and create a world free from trash. We’re aiming to become the first impact tech unicorn in Sweden, helping +1B consumers make sustainable choices by rewarding them for doing the right thing.

We’re a bold and visionary, yet down-to-earth and heart-centered, tech company based in Stockholm and we’re now looking for our first growth hacker to join our team and take the lead of growing our user base and improving our usage metrics.

Bower is a service that is loved in Sweden and our growth has been almost 100% organic. We are growing at a rapid rate and you will be a driving force to accelerate our growth even further.


Responsibilities:

  • Experiment with different channels and find new areas to expand our marketing activities, owning execution, analysis, and scaling the best opportunities

  • Rigorously test hypotheses and use data to drive decisions, including implementing the necessary analytical frameworks and reporting mechanisms to measure and drive success

  • Think beyond acquisition to effectively grow the customer base, re-engage and retain them

  • Identify the most appropriate tools to be used for email and retention programs

  • Explore opportunities across different geographies to grow the brand through a combination of market and marketing best practices

  • Collaborate and work closely with internal teams and external stakeholders to meet business needs

  • Choose which metrics/KPIs (Key Performance Indicators) to focus on

  • Bring traditional and creative ideas on how to grow those KPIs

  • A/B test those ideas

  • Analyze the data and users’ feedback

  • Exchange ideas/data/feedback with other departments in order to present results and make the product more user-centric.

  • Drive traffic to the app, website, landing pages, social media...

  • Understand conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks

  • Work with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral - Revenue)

  • Prioritize growth channels

  • Optimize channels in order to always improve the performance of the business

  • Scale and automate the growth processes

  • Increase inbound sales leads


We are looking for someone who ...

  • Is data-driven and kind of a data-geek

  • Knowledgeable about referral marketing and able to create viral growth

  • Strong quantitative and analytical abilities: you can pull your own data to answer your questions, develop insights and take actions from that data

  • Has experience with growth hackings tools for A/B Testing, marketing automation etc.

  • Has knowledge about both inbound and outbound marketing

  • Has experience across a variety of channels including paid social, search, display (additional experience with offline channels like TV and OOH is a plus)

  • Has editing and copywriting skills

  • Has high proficiency with app analytics tools such as AppAnnie, SensorTower, Appfigures or similar

  • Has strong reporting and data analysis skills including the ability to query and pull data sets as required

  • Is performance and results-oriented

  • Is not scared of pivoting

  • Is curious and creative

  • Has 3+ years of growth marketing and app marketing experience

  • Has previous mobile app experience

  • Is a team player – but enjoys working independently

  • Is fluent in Swedish and English

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Central office
Central office

Your local office is your anchor point, thus, we placed it centrally at your convenience.

Working at
Bower

Bower’s vision is to make recycling a rewarding no-brainer and create a world free from trash. We’re aiming to become the first impact tech unicorn in Sweden, helping +1B consumers make sustainable choices by rewarding them for doing the right thing. We’re a bold and visionary, yet down-to-earth and heart-centered, tech company based in Stockholm. Our mission is to reduce the number of packaging that ends up as trash in nature and increase recycling rates by giving all packaging a value in monetary terms – ”pant” – just like with PET bottles and cans in Sweden. That’s why we’ve developed a world-unique mobile app that rewards recycling of all consumer packaging at regular recycling bins. We are first-movers with global customers such as Procter & Gamble, Unilever and Mondelez, currently operating in Sweden and in USA. We have a revolutionarily scalable business model where the only thing we need to do to scale up to other markets is to pinpoint the GPS coordinates of already existing recycling stations. In cases where we lack this data, consumers upload the stations themselves. We've been on the top lists of both App Store and Google Play in Sweden since we launched in August 2019. Bower is an award-winning startup: - Winners of Norrsken People’s Choice Award 2019 - Winners of Carnegie’s prize Future Entrepreneurs 2019 - Winners of PwC’s prize Social Entrepreneurs of the Year 2018 - Winners of Nordea’s Largest Impact Within 5 Years Check out our rebranding film to get a feel for us: https://youtu.be/7eUZuN49LV8

Read more about Bower

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