Join MANTLE and play an essential role in creating the health and beauty brand of the future. MANTLE launched in 2020 and our products have quickly become a hype within the skincare and wellness community. The brand has been featured in e.g. Forbes, Women's Health, Elle, Damernas Värld, Dagens Industri and Stylist. Styleby Magazine rewarded our product The Original Oil as "Wellness Product of the Decade" in March 2021. Our plans forward are more exciting product launches and to scale internationally.
As PR Manager, you will help build the awareness, hype and consideration for MANTLE, both in Sweden and internationally. This is an exciting chance that suits someone who wants to accelerate their career in PR, has strong social and communicative skills, and is interested in beauty and/or wellness. You will be part of a highly motivated team in a dynamic and fast-paced startup environment. You will be working closely with the CMO of MANTLE to set targets, strategy and messages.
What you'll do:
Plan messaging and set targets around company, products, founders, and CBD
Write press releases and choose + pitch interesting angles
Strategically build relationships with journalists and other key opinionators
Provide press with products, updated imagery, logos and other material
Build awareness, hype and consideration for MANTLE on several markets
Work with both product, person and business PR
Apply for industry awards (product, company, people)
Event planning and execution
Plan & execute other PR activities, including launches and other activities
Continuously strive to find new and creative ways to increase our presence in relevant channels
Monitor and stay up to date with the latest social media, cultural and beauty trends in order to tailor messaging
Other marketing related tasks that may appear
Who you are:
To be successful in this role you are a service-minded and action-oriented fast learner with an eye for the details. You understand brands and target groups, and how to work effectively with PR. You are fearless, positive and proactive with a hands-on mentality who thrive in a creative and fast-paced startup environment.
Other requirements:
Excellent communication skills in Swedish and English, written and spoken
Can work independently and manage projects in a structured way
Strong team player who puts the team and the organization's needs at the forefront in order to maintain a great team spirit as well as delivering high results
An understanding of a result-oriented environment and a willingness to aim for high goals and targets
A passion and understanding of the influencer marketing industry
Availability to start at the latest October 2021.
Stockholm-based
Meriting skills/experience:
Strong interest in beauty and/or wellness
Network within press/influencers
Personal experience in and love for social media
Copywriting skills
Content creation skills
Performance marketing or media buying experience
Other details:
Full-time position based at our office in central Stockholm.
Perks with the role:
Being a part of a high-growth start-up journey within DTC retail
Insight into the booming CBD industry and modern health and beauty space
Opportunity for exponential professional growth and network
A creative and stimulating work environment at members club ALMA
Experienced and passionate colleagues
This job comes with several perks and benefits