We are looking for a creative, data-driven product marketing superstar to join Labster and help scale the reach of our consumer mobile product (https://play.google.com/store/...) targeted to emerging markets. We have ambitious goals to grow the impact of this product from the early stage of hundreds of thousands of users, to a 100 million in as short a time as possible. 

This should be a scary-but-exciting goal for you. 

Naturally you’ll need to be someone who enjoys connecting with young people and students around the world. It’s our most mission-focussed product aimed at helping those who don’t have access to high quality education.

You’ll lead, design and execute strategies for user growth in our existing emerging markets, launch new markets, work with the mobile product team to identify new product opportunities, lead go-to-market activities, and provide feedback about our products to the team.

This has a B2C responsibility but will also work closely with our Product Marketing team for B2B products to ensure alignment on go-to-market efforts.

Key Responsibilities

• Identify and execute opportunities for marketing our mobile consumer product and growing its user base

• Create engaging targeted campaigns across multiple platforms to build engagement among young people, teachers and parents

• Work with local country experts where necessary to roll out campaigns and increase adoption

• Help to define the consumer-facing brand, as well as defining the B2C marketing requirements

• Drive traffic to the mobile product and feeding intelligence to the product team

• Identify and assess new opportunities for business growth, partner on product strategy, and weigh the complexities and tradeoffs inherent in marketing a global product

• Navigating the organization to get work done, and building strong relationships across our company

• Taking risks to try creative ideas to achieve step-change growth

• Manage a sizeable budget associated with launches and ongoing product support

Qualifications

The successful candidate will be expected to demonstrate the following skills and experience:

• We imagine that you have a background in Marketing, Communications or similar field and 5+ years of experience

• Experience building and scaling a global user base using a variety of techniques, including effective brand management

• You bring applicable experience launching products globally through various channels and with progressive product marketing and techniques, delivering growth through organic, paid and lifecycle marketing programs

• Experience with both bottom-up and top-down growth strategies

• Comfort in a fast-paced environment

• Your strategic thinking, prioritization and project planning skills are above average, as are your communication skills – both face to face and in writing.

• Experience evangelizing or building a community of ambassadors is a plus

Labster Vision: Empower the Next Generation of Scientists to Change the World For more information on our company vision to empower the next generation of scientists to change the world, please see video links below: 

BBC News: https://www.bbc.com/news/av/te...

Techcrunch: https://techcrunch.com/2020/08...

TED Talk: see our founder's TED talk here