Growth Marketing Manager

Salary Competitive
Equity To be negotiated

Are you looking for a meaningful workplace where you can utilize your top-notch growth marketing skills? Then keep reading because we are currently looking for a data-driven Growth Marketing Manager to join HEI Schools. At HEI Schools you get to enjoy a development-friendly and low-hierarchy working culture with innovative and skilled colleagues. This position is a great opportunity for a marketing professional who wants to make the world a better place through quality early education – in this role you are on a mission to spread knowledge about HEI Schools’ concept on a global scale! 


HEI Schools is an industry trailblazer in bringing Finnish-style early education to the world. HEI Schools offers an easy-to-implement Finnish early education model for local preschool owners around the world. The company is co-founded by and backed with the academics from the University of Helsinki. Today HEI Schools has 14 early education centers open and 20 more in preparation phase around the world: in China, USA, Australia, Korea, Argentina, Indonesia, Egypt, Taiwan, Saudi Arabia, Kuwait, Mongolia, Canada and Finland. HEI Schools embraces the Nordic values of accessibility and openness and want to make high-quality early childhood education available globally. HEI Schools’ office and core team are based in Helsinki where you’ll get to work in a team of 20 passionate and supportive professionals.


Your day-to-day as Growth Marketing Manager  

As HEI Schools’ Growth Marketing Manager, you will have an active role in the development and execution of the digital marketing strategy and sales funnel. In a nutshell, you will be identifying new opportunities for growth and drive customer acquisition through data-driven marketing. You will be taking ownership of HEI Schools’ sales lead generation, content marketing, marketing automation and lead nurturing processes, as well as optimize website conversion rates and paid online campaigns. You will work closely with HEI Schools’ marketing partner, suggest new ideas, carry out experiments, analyze results and find ways to increase marketing performance. You are eager to stay on top of the latest industry trends and implement tools and technology available to support your daily work. As HEI Schools’ Growth Marketing Manager, you get to join a fast-paced and international work environment where curiosity, active participation and a culture of trust are highly valued. Our working language is English.  


Your main responsibilities as Growth Marketing Manager include: 

  • developing and executing HEI Schools’ digital marketing strategy

  • analyzing data across the marketing/sales funnel to drive growth

  • managing a marketing automation platform and enhancing lead nurturing

  • participating in content creation and taking ownership of content marketing (including SEO)

  • planning and creating digital marketing campaigns

  • optimizing campaign/website conversions through continuous testing


You are a great fit for our team if you have: 

  • 3+ years of work experience in growth marketing

  • previous experience in working with Google Analytics and HubSpot or a similar platform

  • solid project management skills

  • a hands-on approach to work (i.a. running and developing Google, FB/IG, LinkedIn campaigns)

  • professional proficiency in English

  • an analytical, development-oriented and creative mindset


Interested? If this sounds like you, please send us your resume and cover letter by 11th of March 2021.


For more information or questions please contact us at annastiina@minjon.fi or phone number + 358 50 328 7567

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Skill development
Skill development

We want to take you from good to great.

Maternity / paternity leave
Maternity / paternity leave

Kids are the future, go spend time with them.

See all 11 benefits

Working at
HEI Schools

HEI Schools is an industry trailblazer in bringing Finnish-style early education to the world. HEI Schools offers an easy-to-implement Finnish early education model for local preschool owners around the world. The company is co-founded by and backed by academics from the University of Helsinki. Today HEI Schools has 14 early education centers open and 20 more in the preparation phase around the world: in China, USA, Australia, Korea, Argentina, Indonesia, Egypt, Taiwan, Saudi Arabia, Kuwait, Mongolia, Canada, and Finland. HEI Schools embraces the Nordic values of accessibility and openness and wants to make high-quality early childhood education available globally. HEI Schools’ office and the core team are based in Helsinki where you’ll get to work in a team of 20 passionate and supportive professionals.

Read more about HEI Schools

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