We are building a global strategy platform – and looking for a creative Junior Digital Marketer. You will work closely with our Growth and Design team to support the Strategy Tools marketing campaign efforts and assist in the planning, execution, and optimization of our online marketing efforts.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

This position will assist in managing the web, email, search (SEM and SEO), mobile and social channel portfolio for Strategy Tools. You will help optimize digital experiences for both partners and users.

Junior Digital Marketer responsibilities are:

Campaigns:

• Create and execute email marketing initiatives to include segmentation, testing, and campaign analysis.

• Stay current on email marketing/digital marketing trends and best practices and ensure marketing messages are conveyed clearly and customer-focused; persuasive calls-to-action, proper form and templates, editing and proofreading, message relevancy to audiences and segments, responsive design.

• Assist in creating and managing ad campaigns

• QA CRM list data such as de-duplicating, cross-referencing against other data sources and marketing automation workflows

• Proactively communicate and collaborate with internal team members

• Work with management to review campaign performance KPIs; provide feedback and recommend solutions for improvements.

Website:

• Track SEO and Google Analytics data

• Support the team in general as we release new website/app features and content.

• Perform A/B, website usability, and website conversion rate testing

• Stay up to date with the latest technology and best practices including measurement, KPI’s, etc.

• Optimize website for search engines (on-page SEO)

• Create landing pages and optimize existing ones

Event:

• Schedule online events, webinars, digital workshops (Zoom)

• Coordinate creation of event material, communication to network and post-event communication.

• Manage events in collaboration with presenters, post-event communication.

Social Media:

• Manage Strategy Tools Social Media channels.

• Create copy and visuals for social media with the help of our Design team

• Coordinate schedule of content to promote upcoming events, courses, and community involvement to foster interaction, education, and engagement.

• Publish content on blog, hub, social media channels and groups.

Junior Digital Marketer requirements are:

• 2+ years' experience of working on digital marketing role or other relevant position

• Bachelor's Degree in Marketing, Advertising, Business, Journalism, Communications or other relevant subjects

• English competency is a must. Excellent written and verbal communication skills - demonstrated ability to write professional emails to clients and third parties

• Proven experience leading digital marketing campaigns, including email campaigns.

• Proven experience managing social media & community management.

• Strong communication & problem-solving skills

• Experience using Hubspot and other marketing automation tools.

• Solid web copywriting skills and experience with Wordpress. Basic HTML/CSS experience is a plus

• Experience with customer service in any industry

• Demonstrated ability to prioritize and to identify when assistance is needed and seek help from appropriate parties

• Experience with Adobe Creative Suite is a plus

• Experience with Google Analytics