If you live and breathe marketing and you have a proven track record, we need to talk. We’re looking for a flexible and versatile Marketing Director who knows how to execute and who will be responsible for managing our marketing team. If you are a people-person and team player who loves the rewarding challenge of building a brand and a community, we want to hear from you.
At LifeBonder, marketing is about understanding people — and building awareness about how our social media platform can satisfy their needs. We’re looking for an experienced and versatile marketing director who is hungry to do this and more. Our ideal candidate has experience developing and especially executing marketing campaigns while at the same time managing and inspiring a team. You are comfortable with day-to-day marketing activities, as well as long-term strategy working together with our marketing strategist, thriving with tight deadlines and changing needs. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective communication and advertising projects.
Ultimately, you will help us build and maintain a huge community and a strong and consistent brand through a wide range of online and offline marketing channels.
Be aware that his is a remote position in the beginning, but that this position will be a combination of remote work vs office work once we establish our headquarters in Vejle.
Objectives of this Role
Structuring and organizing our marketing department and follow up on individual team members and their tasks
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Produce valuable and engaging content for our website, blog and social media channels that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust email and advertising campaigns accordingly.
Daily and Monthly Responsibilities
Working in partnership with the creative team and our marketing strategist, develop creative briefs and guide creative direction to meet objectives for all advertising and public facing communications, including print, digital, and video assets
Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Skills and Qualifications
Bachelor’s degree or higher in marketing and communication, business, or related field
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Solid knowledge of website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends or similar)
Up-to-date with the latest trends and best practices in online marketing and measurement
Excellent written and verbal communication skills
Proven experience developing marketing plans and campaigns
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with eye for organizing and structuring tasks and resources
Experience with marketing automation
Master’s degree a plus
Proficiency with online marketing and social media strategy a must
Proven experience growing a community on networking platforms
Established press and media contacts.
This job comes with several perks and benefits
Time is precious. Make it count. Morning person or night owl, this job is for you.
You know how you perform best. Work from your couch, your favorite cafe or abroad when you feel like it.
Carve out time for your kids, friends and personal cider projects.
Social gatherings and games; hang out with your colleagues.
We want to take you from good to great.
Are you a true Tech Savvy? Macbook, trackpad, you name it, we get you covered.