Marketing Director at new cool Social Media platform

Salary Unpaid
Equity To be negotiated

If you live and breathe marketing and you have a proven track record, we need to talk. We’re looking for a flexible and versatile Marketing Director who knows how to execute and who will be responsible for managing our marketing team. If you are a people-person and team player who loves the rewarding challenge of building a brand and a community, we want to hear from you.

 

Job Description

At LifeBonder, marketing is about understanding people — and building awareness about how our social media platform can satisfy their needs. We’re looking for an experienced and versatile marketing director who is hungry to do this and more. Our ideal candidate has experience developing and especially executing marketing campaigns while at the same time managing and inspiring a team. You are comfortable with day-to-day marketing activities, as well as long-term strategy working together with our marketing strategist, thriving with tight deadlines and changing needs. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective communication and advertising projects.

Ultimately, you will help us build and maintain a huge community and a strong and consistent brand through a wide range of online and offline marketing channels.

Be aware that his is a remote position in the beginning, but that this position will be a combination of remote work vs office work once we establish our headquarters in Vejle.

 

Objectives of this Role

  • Structuring and organizing our marketing department and follow up on individual team members and their tasks

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

  • Produce valuable and engaging content for our website, blog and social media channels that attracts and converts our target groups

  • Build strategic relationships and partner with key industry players, agencies and vendors

  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals

  • Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Daily and Monthly Responsibilities

  • Working in partnership with the creative team and our marketing strategist, develop creative briefs and guide creative direction to meet objectives for all advertising and public ­facing communications, including print, digital, and video assets

  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Skills and Qualifications

  • Bachelor’s degree or higher in marketing and communication, business, or related field

  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

  • Solid knowledge of website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends or similar)

  • Up-to-date with the latest trends and best practices in online marketing and measurement

  • Excellent written and verbal communication skills

  • Proven experience developing marketing plans and campaigns

  • Strong project management, multitasking, and decision-making skills

  • Metrics-driven marketing mind with eye for organizing and structuring tasks and resources

  • Experience with marketing automation

Preferred Qualifications

  • Master’s degree a plus

  • Proficiency with online marketing and social media strategy a must

  • Proven experience growing a community on networking platforms

  • Established press and media contacts.

 

For more information or questions please contact us at marketing@lifebonder.com

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Remote work allowed
Remote work allowed

You know how you perform best. Work from your couch, your favorite cafe or abroad when you feel like it.

Work life balance
Work life balance

Carve out time for your kids, friends and personal cider projects.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Skill development
Skill development

We want to take you from good to great.

New tech gear
New tech gear

Are you a true Tech Savvy? Macbook, trackpad, you name it, we get you covered.

Working at
LifeBonder

Current social media does not connect us in any meaningful ways. The more connected we get online, the more lonely and isolated we become. Millennials is the first generation to have grown up with social media, and we now know that social media addiction leads to lower quality of life. The problem is that social media is primarily built around the needs of advertisers and not that of users. The business model of current social media growth engines is designed around addiction as a profit-maximizing mechanism. The LifeBonder mission is to create a social media platform that lives up to the promise of what social media can be: A tool to facilitate human connections rather than replacing them. We want to make the world a better place by filling a growing need - connecting people in friendships that are human, profound and meaningful. By leveraging AI and ML, we will intelligently match people on profile parameters listed by the user. In a commitment to privacy, we do not track search or platform behavior. Instead, advanced AI algorithms will discover new patterns through ML that link everything from demographic data, lifestyle, interests, likes and dislikes, places and whatever else users might enter into their match profiles. Using machine learning we will train different AI models to learn which combination of parameters best predict a good match using feedback from our users. We will build a social network focused on building in-person social bonds – or Life Bonds - in close one-on-one connections or as part of a wider LifeBonder community of user-initiated groups. We will lead a social media revolution to bring user needs into the core business - and keep advertiser needs at the periphery where they belong. We are spearheading the next generation of social media, which will be: • A genuine human connection tool • Subscription-based • Committed to privacy protection through blockchain • Well-moderated • Chronological to keep posts in order NextGen will be more than sharing content with existing friends and friends of friends. NextGen will be all about new meaningful social relations where people are matched in friendships aimed specifically at exactly what each user is looking for, whether: • Establishing a new network of friends as a city newcomer • A running partner • Travel companions • Someone with whom to share a passion • A friend to join you volunteering • And much, much more Anything is possible. LifeBonder is a place for anyone and everyone to find the friendships they most need in life. NextGen social media must take on the challenges existing platforms like Facebook, Twitter, Instagram and many others face: • Privacy concerns of users and regulatory agencies • A growing disconnect between social media and real life • Increasing aversion to intrusive advertising and "fake news" • Rising social isolation • A growing lack of meaningful social relations

Read more about LifeBonder

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