Founded by two ex-Googlers, ALEQUI is a data-driven mobile first brand with a mission to modernize equestrian clothing and equipment. The equestrian world is mostly occupied by legacy brands with traditional styles that haven’t changed in a long time. ALEQUI aims to challenge existing players with functional clothing, a more modern look and conscious fashion.
Up until recently we were focusing on equestrian equipment only. However, since launching our first line of clothing this summer we noticed an increased demand for this segment and it will be our primary focus going forward.
We are in the middle of a rebranding process aiming to move away from the traditional equestrian look and position ourselves in the intersection between sports and fashion.
We are looking for someone to take lead in our brand journey. Being a young company, we need to formalise our mission more clearly, understand our customers better, and figure out who we are as we grow further and find our position in the growing market of equestrian fashion.
This is an opportunity to be part of a young brand and leave your mark, test new ideas and get hands on experience in brand building.
Build a brand strategy and execute on it!
Find ways to understand our customers through surveys and other outlets such as social media etc. (the how is up to you, be creative!)
Work side by side with the CEO and support in various strategic initiatives that help the company to strengthen its market position in the long term
Plan and execute marketing campaigns (newsletter marketing, influencer marketing, paid marketing)
Write creative copy with well thought through execution for social media, newsletters and new product categories
Research relevant influencers and onboard them to ALEQUIs influencer network
Learn to navigate an e-commerce platform (Woocommerce) and manage products, layout, copy
The role description is open and we would like to keep it that way to tailor it to the ever changing needs of an early-stage startup
Length: 3 months, full or part time - depending on performance an extension may be possible
You have a solid understanding of brand building from previous relevant work experience AND/OR you have studied brand strategy or similar and understand the underpinnings of building a brand and how to build a strategy around it
You are currently studying or have recently completed your studies, are interested in brand building, e-commerce, fashion, technology and start-ups
Attention to detail, excellent time management and organisational skills with an ability to multitask
Ability to work as part of a team and but also work autonomously
Flexible, hands-on attitude with the ability to cope with evolving business requirements of a growing startup
You are convinced that "Learning by Doing" is the right approach for personal development and you are happy to constantly face new challenges
Your communication skills are excellent and it is easy for you to win over the people you speak to.
Your outstanding analytical skills will help you to structure complex problems quickly and to provide pragmatic solutions
You are not afraid to get “your hands dirty” and understand that being a startup, your work will vary from high level tasks to more basic day to day work.
An advantage but not required if you have:
Knowledge of adobe suite (photoshop, indesign, illustrator)
Knowledge of video editing
Experience in photography and retouching images
Experience in woocommerce or wordpress
One of the first employees and work directly with the CEO
Have a direct and visible impact on the growth and revenue of the company
Space at our office on Sveavägen in Stockholm
Casual work environment, great culture and strong team
This job comes with several perks and benefits
Time is precious. Make it count. Morning person or night owl, this job is for you.
Get your caffeine fix to get you started and keep you going.
Easy access and treehugger friendly workplace.
We want to take you from good to great.
You know how you perform best. Work from your couch, your favorite cafe or abroad when you feel like it.
Carve out time for your kids, friends and personal cider projects.