Brand Strategy & Business Development Intern (paid)

Salary SEK1,500 - SEK3,000
Would you like to have a great deal of responsibility in re-shaping a brand, building a brand strategy and executing on it on a mission to re-invent Equestrian fashion? We're looking for a Brand Strategy and Business Development intern intern to join our team in Stockholm. The right candidate will have a great deal of responsibility on shaping ALEQUI as a brand and putting their ideas into action. You will be an important part of setting the strategy as well as executing on it!

About ALEQUI

Founded by two ex-Googlers, ALEQUI is a data-driven mobile first brand with a mission to modernize equestrian clothing and equipment. The equestrian world is mostly occupied by legacy brands with traditional styles that haven’t changed in a long time. ALEQUI aims to challenge existing players with functional clothing, a more modern look and conscious fashion. 

Up until recently we were focusing on equestrian equipment only. However, since launching our first line of clothing this summer we noticed an increased demand for this segment and it will be our primary focus going forward. 

We are in the middle of a rebranding process aiming to move away from the traditional equestrian look and position ourselves in the intersection between sports and fashion.


What you could be doing

We are looking for someone to take lead in our brand journey. Being a young company, we need to formalise our mission more clearly, understand our customers better, and figure out who we are as we grow further and find our position in the growing market of equestrian fashion.

This is an opportunity to be part of a young brand and leave your mark, test new ideas and get hands on experience in brand building.

  • Build a brand strategy and execute on it!

  • Find ways to understand our customers through surveys and other outlets such as social media etc. (the how is up to you, be creative!)

  • Work side by side with the CEO and support in various strategic initiatives that help the company to strengthen its market position in the long term

  • Plan and execute marketing campaigns (newsletter marketing, influencer marketing, paid marketing)

  • Write creative copy with well thought through execution for social media, newsletters and new product categories

  • Research relevant influencers and onboard them to ALEQUIs influencer network

  • Learn to navigate an e-commerce platform (Woocommerce) and manage products, layout, copy

  • The role description is open and we would like to keep it that way to tailor it to the ever changing needs of an early-stage startup

Length: 3 months, full or part time - depending on performance an extension may be possible


The ideal profile

  • You have a solid understanding of brand building from previous relevant work experience AND/OR you have studied brand strategy or similar and understand the underpinnings of building a brand and how to build a strategy around it

  • You are currently studying or have recently completed your studies, are interested in brand building, e-commerce, fashion, technology and start-ups

  • Attention to detail, excellent time management and organisational skills with an ability to multitask

  • Ability to work as part of a team and but also work autonomously

  • Flexible, hands-on attitude with the ability to cope with evolving business requirements of a growing startup

  • You are convinced that "Learning by Doing" is the right approach for personal development and you are happy to constantly face new challenges

  • Your communication skills are excellent and it is easy for you to win over the people you speak to.

  • Your outstanding analytical skills will help you to structure complex problems quickly and to provide pragmatic solutions

  • You are not afraid to get “your hands dirty” and understand that being a startup, your work will vary from high level tasks to more basic day to day work. 


An advantage but not required if you have: 

  • Knowledge of adobe suite (photoshop, indesign, illustrator) 

  • Knowledge of video editing 

  • Experience in photography and retouching images  

  • Experience in woocommerce or wordpress

What we offer

  • One of the first employees and work directly with the CEO

  • Have a direct and visible impact on the growth and revenue of the company 

  • Space at our office on Sveavägen in Stockholm

  • Casual work environment, great culture and strong team

For more information or questions please contact us at sharokh@alequi.com or phone number 0046704446236

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Skill development
Skill development

We want to take you from good to great.

Remote work allowed
Remote work allowed

You know how you perform best. Work from your couch, your favorite cafe or abroad when you feel like it.

Work life balance
Work life balance

Carve out time for your kids, friends and personal cider projects.

See all 7 benefits

Working at
ALEQUI

ALEQUI is a data-driven mobile first brand with a mission to modernize equestrian clothing and equipment. The equestrian world is mostly occupied by legacy brands with traditional styles that haven’t changed in a long time. ALEQUI aims to challenge existing players with functional clothing, a more modern look and conscious fashion.

Read more about ALEQUI

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