Our key driver when founding Carrot Revolution was simple: give kids strong building blocks for life from the kitchen. We believe that kids who cook become brave eaters and that cooking has a positive impact on their well-being.

We are on a mission to help families raise happy and healthy kids. 

We do that by building a community where families and friends can get together via cooking, with an app that guides and inspires children how to cook with fun and sustainability in the same package.

Do you share our values: playfulness, courage and social responsibility, combined with a pedagogical approach? 🕹️💡🍳

Are you excited about working with kids as an audience and building a community together with them?

You should join us for the quest! 👩‍🍳

Job summary:

Drive Carrot Kitchen app's community engagement and user retention with a wide array of activities both inside and outside the app.

Key responsibilities:

• Own and run the live calendar of the app (daily, weekly and monthly activities and user messaging), driven by the product goals

• Ideate, conceptualise and execute user facing initiatives including challenges, campaigns, promotions, contests and events, in-app and out of the app

• Own and manage the in-app communication tools and push notifications 

• Manage TikTok as the main out-of-the app channel to engage kids and build the community

• Participate in out-of-app user communication execution according to defined strategy, like website updates, social media and email send-outs

• Be the main user-facing Carrot person, with a well defined and consistent tone of voice combined with your own personality

• Manage the customer support Help centre in Intercom, and operate customer support in the early stages when ticket volume is still moderate

• Monitor, analyse and communicate the performance of the events and other activities and their impact on retention, revenue and other targets, iterate based on the analysis

• Create and run a VIP user group with whom we can test ideas and who can act as ambassadors

• Suggest best channels and ways to engage with users, and form the ’VIP group’

• Channel user feedback from the community to the team to be combined with other user insights, and improve the community experience through creativity and analysed information

You fit if you:

• Share our values 

• Have a passion for building fun, cool and safe communities.

• Have some experience of working with kids online or offline

• Have excellent copywriting skills in Finnish and English. Other languages (like Swedish) are a plus.

• Have knowledge of graphics editing software in order to adapt community and marketing art assets to different channels

• Are fluent in operating with social media platforms, esp. kid focused channels like TikTok

• Have some experience in community management, engagement marketing campaigns, and online event management, for example from the gaming industry. SEO and ASO knowledge are a plus.

• Possibly have some pedagogic background. Experience from the food industry is a plus.

• Have an entrepreneurial mindset. You are self driven and able to handle some early-stage startup pressure.