StormHarvester is fundamentally changing how we manage our water resources. As pioneers in smart water management technology, we help drainage engineers and water utilities meet some of society’s most pressing challenges – water quality, flooding and water scarcity. We are expanding our team to further develop our existing products, support our current customer base and enable significant growth.
MARKETING MANAGER
REPORTING TO: Commercial Director
LOCATION: Lisburn HQ with flexible working options
About the Role
This is a new role in Stormharvester, created to lead on brand and product awareness, customer acquisition and ultimately revenue.
Through effective sales and marketing, we aim to grow our business and capitalise on our ability to solve problems through deployment of our technology.
This new role will be critical to our brand visibility is an exciting opportunity to join an early phase company and shape its future marketing strategy and plans.
Responsibilities
Develop and implement a marketing strategy and tactical plans to achieve defined company objectives and in line with marketing budgets;
Develop and implement a digital strategy including all social media to create brand and product awareness;
Devise content for customer communications and the website e.g. product messaging, case studies, white papers, blogs etc;
Responsible for all in-bound and out-bound marketing, including management of marketing campaigns to target industry segments both domestically and internationally;
Managing specialist sub-contractors appointed to help with marketing collateral and campaigns;
Assist in building relationships with prospective customers and partners across a range of industry categories;
Support sales by developing high impact sales collateral;
Develop, present and deliver high-impact presentations both online and in-person;
Representing the company at relevant industry events and conferences;
Create market intelligence through appropriate market research, data capture, surveys, papers, user/focus groups etc;
Maintain up to date knowledge on the competitive landscape;
Develop a thorough understanding of the product, domain and industry trends;
Research and recommend ROI-focused marketing (customer acquisition and retention) tools, processes, and strategies;
All other duties appropriate to the role and as directed by the Commercial Director.
Essential Criteria
Degree in Marketing or relevant professional marketing qualification
8 years’ B2B marketing experience in marketing including marcomms, digital marketing and campaigns
Highly organized with the ability to manage multiple priorities
Experience in the use of a number of CRMs and other digital marketing tools
Proven ability to write content and marketing material
Excellent communication skills with the ability to conduct presentations
SEO experience
Proven experience across multiple social media platforms
Must be a self-starter with the ability to work on own initiative
Desirable Criteria
10 years’ experience in marketing management
Experience of working in tech start-ups
Experience of marketing to utilities
Experience of marketing to the construction/building management sectors
Specific experience of using LinkedIn Ad Manager and LinkedIn Sales Navigator to identify and target specific audiences
Benefits that StormHarvester offer include:
Competitive market equivalent salaries
24 days vacation + 10 public holidays annually
Pension with up to 5% matching employer contributions
Comprehensive Medical Insurance, including dental and optical cover as standard
Share Options Scheme
Flexible working and locations
Free parking at Lisburn Office
This job comes with several perks and benefits