We are looking for a passionate, data-driven, and analytical Global Head of Marketing to help define and deliver a best in class multi-channel Marketing strategy across our markets in the US and Europe.

Global Head of Marketing

Copenhagen

The Company

At ViaBill, we are on the journey to becoming the biggest global point-of-sale financing solution in the world. Becoming the best at something isn’t easy. It takes skill, hard work, and an unmatched level of ambition and determination. Our team is international, experienced and most of all, hardworking. We come from Denmark, a country known for global companies and startups like TrustPilot, Vivino, and Zendesk - a list that will soon include ViaBill. 

In four short years, we’ve grown from our first office in an art gallery in Denmark to having our team located all over the globe - Manhattan office in New York City and Madrid office in Spain. And now we’re on the hunt for exceptional talent to help us scale our business in Europe. From a handful of customers to handling transactions worth more than $150M per year, we aren’t afraid of new challenges and new markets. 

In 2020, ViaBill will continue to expand into several countries in Europe. We have raised $10m in growth capital from the best investors in order to scale the company. 

We won’t lie, startups take a lot of hard work. It takes something extraordinary to come out on top. And we want you to go the extra mile for the company – and yourself. 

“Opportunities multiply as they are seized.” – Sun Tzu 

About the role

We are looking for a passionate, data-driven, and analytical Global Head of Marketing to help define and deliver a best in class multi-channel Marketing strategy across our markets in the US and Europe. 

This position will be in charge of tailoring and executing the ViaBill marketing strategy while prioritizing and optimizing the key levers for growing our business.

This is a critical role as it interfaces between ViaBill users B2C and our e-commerce partners B2B to cultivate the ViaBill brand and build demand for the service. This position calls for a combination of strategic planning and analytics, business development, marketing, and leadership so you should love solving problems, thrive in a fast-paced environment, have a deep understanding of the technical (SEO, SEM, SOME), and above all be passionate about growth.

As our Global Head of Marketing, you will manage a strong marketing team that currently consists of a Head of Digital Marketing, Head of CRM Marketing, Graphic Designer and two part-time Marketing Assistants.

Reporting to the CCO, you will:

• Act as a strategic thought partner to our CCO on building the marketing strategy covering social media and content, including content mix, partner content, and on-site event coverage.

• Define the strategy, develop campaigns across channels for success based on consumer insights and competitive context and align key stakeholders.

• Build high-quality toolkits to scale marketing programs, create and set processes that address local needs in a standardized manner.

• Execute, manage and support a wide variety of local marketing campaign requests across media.

• Develop and implement tactical plans and day-to-day activities of marketing initiatives/campaigns.

• Manage the overall social media content calendar and execute against it, including developing content concepts from idea to completion, scheduling posts and reacting to users

• Identify, develop and maintain relationships with key social media influencers, freelance photographers and videographers, etc.

• Consistently increase our following, impressions and engagement as the byproduct of sharing our brand story, and determine how to elevate messaging

• Monitor and engage a high level of community engagement with followers, including shares/retweets, likes and comments. Identify opportunities to engage with the audience in innovative ways and use the existing network to spread our message wider

• Create weekly and monthly quantitative and qualitative reports. Utilize these analytics to optimize and measure ROI across all channels

What we're looking for

• You have significant work experience within lifecycle marketing, digital marketing, and multi-channel programs, social media

• You have experience in planning and executing retention activities with the capability to measure, analyze and communicate ROI of customer campaigns

• You have a strong interest in new marketing technologies, information technology, and trends

• Growth hacking - You know how to meticulously unpack the key levers for growing a business through keen analysis and scientific experimentation.

• A bias for data - You naturally take a scientific and highly analytical approach to everything you do.  You have experience leading a data-driven marketing strategy using a wide range of available quantitative insights (surveys, focus groups, A/B testing, ad-hoc analysis…)

• You demonstrate strong strategy and analytics skills, with a solid understanding of success metrics and what drives customer lifetime

• You have strong leadership skills and have experience with working in small teams

• You have proven the ability to handle multiple projects and deliver results, working both strategically and tactically

• You have a passion for customer data and have a commitment to action-oriented analysis and a keen focus on the customer experience

• A bachelor or master’s degree in a related field is required

About our team

We offer a job and environment with great potential for career development, freedom to unfold skills and competencies, and equal treatment. Everything is measured and backed up by numbers and data. If you are ready to learn, grow, and perform we are ready to reward you for your hard work and success. 

Our highly talented team consists of 15 different nationalities, headquartered in Copenhagen (DK), and has secondary offices in New York as well as other European cities. 

SONOS sound-filled offices centrally located in the historical center of Copenhagen. 85 professional and ambitious colleagues with an average age of 29, are eager to welcome you. 

What we offer 

• Competitive comp package 

• Responsibility without limits 

• Daily Lunches, snacks, drinks, and fruits. Friday bar and Quiz

• Team Events

• A key impact role at an exciting international best-in-class growth FinTech company

• A true strategic stake in the company’s growth as a key part of the management team 

• A fun, informal, and international working atmosphere with a smart, passionate and driven team in Copenhagen

• Cool office in the historical heart of Copenhagen

We are located

Grønnegade 10, 1107 Copenhagen K