Mister Wise has developed a digital customer loyalty system to help smaller restaurants and cafés retain their loyal customers. A problem many restaurants and café owners are facing today, and have been facing for a long time, is the harsh competitiveness in the market. To stand out in the market place each restaurant offer their own unique concept which they fully control on their own. This will always be the most central part of the equation. However, to keep their customers coming back to their unique concept, a good, easy and systematic loyalty system is of essence. The science is clear on the fact that that retaining already existing customers is cheaper and more profitable than acquiring new customers. That’s why most corporations around the world have their own loyalty systems in place. Why shouldn’t the local restaurant and café? By not utilizing a loyalty system, the restaurant is making themselves a disservice. The customer is lacking an element of the overall experience and the business owner is leaving extra cash on the table. This is a widespread problem which affects all parties involved. The situation is however quite understandable as developing your own digital loyalty system is very time consuming, not to mention expensive. That’s where Mister Wise comes into the picture, offering a tool normally only used by the big sharks in the market to the smaller fish. Mister Wise does not believe in the old-fashioned paper stamp where the customer collects 10 stamps and then gets a free coffee. What if you don’t like coffee and you only drink smoothies? Every customer who walks into the particular food place is a customer who may or may not come back again. To maximize the chances for that customer to come back they should have the opportunity to “collect stamps’’ on whatever they order. That’s why Mister Wise offers a point-based system instead, in which the customer orders and buys whatever he or she want on the menu and then collect points on that particular purchase. This way, all customers can utilize the offer. After X amount of points have been collected, the customer receives a voucher he or she can use at that restaurant. Not only does the customer receive a financial benefit for their loyalty but they also receive a non-financial benefit. For each voucher that is received a heartwarming message from the restaurant owner is sent to the customer, to fully maximize the potency of the loyalty system. As one of the founders had worked part time at a grocery store for quite some time, he knew the value of a good loyalty system and thought it was very strange that it’s only used by the big sharks in the market. After doing market research it was concluded that there was a desire among the local food places for a product such as the one Mister Wise is offering