What is Motes? Motes is a platform that connects tourist organizations and experience providers with the modern traveler through location-based storytelling. What is the problem? Research shows that the modern travelers no longer identify as tourists; instead, they seek new experiences that are local, authentic, and personalized to meet their specific interests. This creates a problem for organizations that want to target, attract, and retain the modern traveler - they need to meet the new demands and offer experiences that resonate with their audience. What is the solution? For the modern traveler, we offer a web app that enables them to explore cities on their own terms through a gamified experience. On their journey, they ‘unlock’ the secrets, stories, and hidden gems of their destination. These unlockable points are conceptualized as ‘Motes’ and in order to open them, the user has to be physically present (the web app tracks location), creating an immersive and engaging experience for our users. For organizations, we offer a self-service tool, called Motes Pro, which allows them to create digital experiences through an easy-to-use interface where they can add Motes, draw routes, and create narratives using video, sound, text, images, and very soon 3D sound. Motes Pro also offers statistics on how tourists move around in the city and what content that performs well, thus enabling organizations to continuously improve their offerings.