Head of Marketing

Salary Competitive
Equity To be negotiated
Blok is a digital real estate agency for residential properties. Our aim is to create a world-class consumer experience for selling and buying an apartment. At the core, we’re a technology company and by developing digital solutions we are able to create a seamless customer experience for our customers and operational efficiencies for our real estate agents. Founded in 2017, the company has grown rapidly with apartments sold for the combined value of over 350 MEUR to date.

The Service

Our service provides an easy and seamless digital experience for selling and buying an apartment. Our algorithmic valuation tool estimates the value of your apartment based on actual transactions. Our platform enables buyers to make bids for apartments electronically. Additionally, the platform also automates nearly all routine tasks of the real estate agent, making the whole process extremely cost-efficient. The most important aspect of our service is not however all the technical innovation, but our focus on customer happiness, which has steadily measured in the 80-90 range on the NPS scale.


The Role

After expanding to the Swedish market in Q4/2019 we are now looking for an ambitious and insightful individual to manage our marketing operations in the Swedish market. You’ll be a key player in our local Swedish team located in Stockholm as well as part of the Swedish leadership team, currently consisting of our General Manager and Lead Real Estate Agent. You’ll also be part of the Global Marketing team working closely with Blok HQ located in Helsinki, Finland. Additionally, you’ll have at your disposal a local marketing agency that will support you in reaching your objectives.

Your objective is to 1) increase the brand awareness of Blok on the Swedish market 2) constantly build and iterate our marketing funnels for higher value and conversion 3) create and document transferable marketing insights to be used across markets.

You’ll be joining the local operation at a very early stage and your objective is to ramp up Blok’s marketing operations. As a part of the local team, you will be implementing and iterating Blok’s growth plan and are responsible for customer acquisition.


The Objective

This role is ideal for young professionals with prior experience within growth and marketing in startups who want to gain more experience and build their careers in an exciting company and business model that has already gained significant traction on other markets!

  • Construct, test and iterate growth loops to fuel customer acquisition

  • Run and document growth experiments across full spectrum of customer acquisition channels

  • Monitor customer acquisition costs and optimize marketing spend across channels

  • Monitor customer satisfaction and assisting in improving the customer experience together with our design and development team

  • Collecting, analyzing and reporting data to HQ

  • Unplanned tasks that may vary on a daily basis and short notice

  • Close work with the rest of the country team as well as the entire company


The Qualifications

  • Customer-centric mindset. You recognize that stellar customer experience is one of the key drivers that form strong organic growth.

  • Data driven and analytical. You systematically test different approaches and tactics to hone in on the most efficient solution.

  • Project management abilities with operational experience from running marketing in a consumer business

  • Business acumen. Strong on generating new marketing concepts that support business goals.

  • Skill to communicate with internal/external stakeholders

  • Flexible problem solver. You aim high, easily adapt to rapid changing circumstances and find solutions to issues on the go.

  • Outgoing and like public speaking. You enjoy interacting with people, can adapt your message to the receiver and do not hesitate to speak in front of a bigger group.

  • Growth mindset. You seek out to test new ideas and learn from both failures and successes.

  • Self-Starter. You are proactive and have a “can-do” attitude.

  • Schedule flexibility. You are willing to work outside of regular business hours from time to time.

  • Language proficiency. Native in Swedish and fluent in English.


The Offer

  • A full-time position

  • A competitive pay and possibility to take part in the company’s option program

  • Flexible work hours and vacation: Morning person or a night owl, this job is for you

  • Located near public transit: Easy access and treehugger friendly workplace

  • Choose your own device policy: Whether you like to work with penguins, cute robots or expensive fruits we got you covered

  • Break a leg! Seriously, we got you covered in our company healthcare plan

  • Pension plan: We take care of you, even when you are old and wrinkly

  • Maternity / paternity leave: Kids are the future, go spend time with them

For more information or questions please contact us at olli@blok.ai

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Pension plan
Pension plan

We take care of you, even when you are old and wrinkly.

See all 8 benefits

Working at

Blok is one of the hottest (on Wired’s list in 2017 & 2018) & fastest growing startups in Europe right now. We’ve grown from 0 sold apartments to 1200+ sold in 2 years, and our 3rd year shows no signs of slowing down. Blok is on a mission to build the best possible customer experience in selling & buying a home.  Since its founding, Blok has sold nearly 300M€ worth of apartments. Blok is backed by amazing investors like Bonnier and Lifeline Ventures.

Read more about Blok

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