Are you an excellent project manager with a solid understanding of digital marketing and a soft spot for creating content? Do you want to take part in the development of our global marketing strategy? Do you share our passion for fitness and health? We need your help! Take charge of managing and developing our process for creating and publishing digital content across all channels to our global audiences, reporting directly to the Head of Marketing.
We are a young fast growing company, developing, manufacturing and selling innovative strength training equipment to sophisticated customers worldwide. Our users include elite coaches and athletes in professional sports leagues such as the NHL, NBA and the Premier League, as well as renown fitness influencers and leading physiotherapists in over 60 countries on 6 continents. Our young international team consists of over 20 highly competent, open-minded sports scientists, marketeers, engineers, sales professionals and more, with headquarters in Bromma, Stockholm.
In our marketing, we rely primarily on a refined social media strategy achieving strong engagement and audience growth on all major platforms, supplemented with a traditional SEM/SEO approach. However, we are expanding additional channels including email and print.
The Role
To maintain our growth even further, we need to increase our capacity for delivering engaging marketing content through our channels. All in order to increase the frequency with which we communicate with our audiences, to improve the effectiveness of our communications and to reach audiences through additional channels. All supporting our global marketing strategy in terms of key audiences, messaging, channels, content types, tonality and brand guidelines.
To make this happen, we are now excited to expand our marketing team with a skilled Marketing Coordinator. For the new role, we are looking for a special combination of skills and experience in project management and digital marketing communications.
Responsibility
From the outset, your role will include the responsibility to manage the full content generation process, including:
Collecting content
Work together with the sales and marketing team to collect and structure communications requirements and content ideas in line with the overall strategy. Manage the process to monitor social media for potentially shareable quality content generated by our users and influencers.
Planning
Work with the marketing team to prioritise, draft messages, select channels and schedule publishing.
Producing content
Coordinate the production of media (photography, infographics, videos) and final texts (including precise phrasing, links, tags, etc) for the various platforms, delivered by the internal team as well as external remote specialists.
Acquiring approval
Motivate final drafts of textual and visual content along with scheduling.
Publishing content
Executing publishing of social media posts and stories as well as blog posts, landing pages, email newsletters, press releases and more.
You will have strong support by the full marketing team, but as you get aqcuainted with our products, brand and strategy, we also believe that you will be able to take a more active part in the creative process as well as developing the process and strategy including brand profile and tone-of-voice.
Requirements
Your profile must include:
College/university level education in marketing and/or communication.
2+ years of working experience in digital communication.
Demonstrated experience from a coordinating or project managing role.
Full professional fluency in English and Swedish.
In addition, we’re even more interested if your profile also includes:
Demonstrated experience from managing successful social media accounts.
Work experience from organisations in sports, fitness or physiotherapy.
Personal interest in strength training or general fitness.
This role will give you a key position in a young organisation, working with a fast growing global market. You will have direct access to the management team, and resources will be available to support your initiatives. The company gym is available for you 24/7, and we are located in Mariehäll, Bromma, close to Sundbyberg C and all modes of public transport.
We look forward to learning how this role matches your ambitions!
This job comes with several perks and benefits
Get your caffeine fix to get you started and keep you going.
Break a leg! Seriously, we got you covered in our company healthcare plan.
Social gatherings and games; hang out with your colleagues.
Easy access and treehugger friendly workplace.
Time is precious. Make it count. Morning person or night owl, this job is for you.
You know how you perform best. Work from your couch, your favorite cafe or abroad when you feel like it.