Marketing Growth Hacker

Donkey Republic Copenhagen Full-time
Salary Competitive
Donkey Republic is expanding its company and is seeking a talented individual for the Marketing team to join the family and help build our groundbreaking bike service. We are 15,000+ bicycles large, serving 1m+ customers during 2019 in 10 large and another 50 smaller cities in Europe.

These are exciting times for Donkey Republic as we are maturing our bike-sharing services and growing our business every day. We are making a great dent in the universe by growing Europeans’ bike-print. We demonstrate how bike shares can play a major role in urban mobility. We are bringing Copenhagen to the world city by city - a great purpose to come to work every day. Therefore, we're looking for a Marketing Growth Hacker to help us keep rolling...

As a Marketing Growth Hacker at Donkey Republic you will specialize in developing new marketing growth programs and testing and executing these programs. When we say Growth Hacking, you can get an idea of what we mean, here. You will create, test, optimize and execute new ways to enhance the customer experience through our platforms and app. You will utilize digital marketing strategies, such as PPC and SEO to maintain and increase our Donkey Rider database. 

About the tasks:

  • Create hypothesis and ideas for growing our Donkey Rider database, plan, test and execute them.
  • Bringing traditional and creative ideas on how to grow our KPIs.
  • Analyzing the data from your tests and improve tests and content continuously. 
  • Driving traffic to our app and platforms .
  • Working with conversion rate optimization principles and hacks to grow our business KPIs.
  • Working with the Awareness, Acquisition, Activation, Retention, Referral and Revenue sales metrics diagram (AAARRR)
  • Prioritizing, identify, optimize and work with most efficient growth channels.
  • Create a knowledge database for your findings ensuring them being communicated internally at Donkey Republic.
  • Working closely with the team to improve the overall Donkey Republic digital presence. 

About you:

  • You are data-driven and kind of an analytics geek (we’re all one big happy family).
  • You are an executor. You will implement ideas quickly, and will not let your perfectionism get in the way of quick testing of new concepts. 
  • You understand data, analytics, metrics and statistics.
  • Willing to learn, understand and develop your growth hacking skills.
  • Experience with testing and data analytics.
  • Bot being scared of pivoting.
  • Curious and creative and relentless in pursuit of growth.
  • Have experience with tools such as MailChimp, Marketing Automation platforms, A/B testing tools for creating campaigns.

What we can offer:

  • Diversity! No two days will be the same and you will get valuable experience, taking responsibility and pushing your career to the next level.
  • Diversity x2! The Donkey Squad contains a very tight group of talented people to learn from in marketing, technology, business development, customer support and operations, with 14 different nationalities.
  • Be part of our growth. We’re investor-backed and expanding our business fast.
  • A vibrant office in Startup Village in Islands Brygge
  • Company lunch, Friday bars, team adventures (on bikes), company retreat twice yearly.


Start date: The job starts as soon as possible and applications are acted upon immediately.

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Equity package
Equity package

Want to be a partner? Look no further.

See all 10 benefits

Working at
Donkey Republic

In 2015, we created an electronic lock and an automated, self-service bike-sharing system in a Copenhagen home basement. Since then, we’ve been taking that system on a ride around the world, while aiming to turn the bicycle into the hero of public transportation and a catalyst for greener, more liveable and less traffic-congested cities. Donkey Republic is a global bike-share service.The Donkey Republic app allows riders to find a bike nearby in many cities around the world, rent it, and unlock with the app 24/7. Donkey Republic aims to turn the bicycle into the hero of urban mobility and a catalyst for more liveable cities, happier people, and a healthier environment. Currently the company has 7000 bikes on the platform in 19 countries which have been ridden by over 160,000 users. We are a group of fierce cycling enthusiasts who work hard, challenge each other and learn fast to come up with innovative ways to solve today’s urban mobility challenges. Join the Donkey Squad.

Read more about Donkey Republic

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