We are looking for an experienced Product Marketer to join our growing team in Kyiv, Ukraine or Helsinki, Finland to work closely with our product team and our customers. The ideal candidate will have a strong marketing, analytical, and product background – with experience in B2C/B2B software products, Gaming or Dating.
- Manage customer lifecycle and segmentation
- Orchestrate with different channels (email, web push, FB messenger)
- Analyze and optimize user flow and run tests
- Maintain reports to the customer support team with data
- Main KPIs are Retention and WAU
- Experience in Marketing/Product Analytics (GA, Mixpanel, Amplitude)
- Experience in setting up and optimizing Email sequences
- Experience in A/B testing
- Experience using data analysis metrics such as AARRR, RFM, LTV, WAU
- Understanding of CRM and ABM approaches
- Written and spoken fluency in English
- 3+ years of marketing and analytics experience. Preferably in large-numbers software or app.
- 2-4+ years of industry experience in digital marketing, eCommerce, or product management.
- Unparalleled organizational, prioritization, collaboration, and communication skills
- Strong work ethic and constant desire to learn new technologies and skills