Superhero Capital

Looking for the next Superheroes
Type VC

Investment info

Invests in
Product or prototype
Go to market
Investment range
€ < 25K
€ 25 - 50K
€ 50 - 100K
€ 100 - 500K
Primary markets
Consumer, Companies, Marketplace
Investing in countries
Denmark, Finland, Norway, Sweden

Focus areas

Media & Entertainment
Media & Entertainment
Healthcare & Life Science
Healthcare & Life Science
IT & Software
IT & Software

More about Superhero Capital

Superhero Capital makes early-stage seed investments mainly in B2B software startups. Their main focus is on Finnish and Baltic startups with a superpower and global ambitions.


Superhero Capital is to founders what Alfred is to Batman – the help from behind the scenes. The fund has four full-time ‘Alfreds’ helping in building scalable tech, metrics and nsight, business model and storytelling. The team has collectively founded, worked at and invested in over 60 startups in various fields including ecommerce, fintech, healthtech, and industrial tech.

How much do they invest?

Initial investments range from EUR 100,000 to EUR 500,000 with possible follow-on investments being significantly larger.

How do they work?

Send us an email including an investor deck to nexthero(at) or fill out our form.

This makes a difference to them

Insight-driven Superhero founders.

Data tells you what happened; insight tells you why and what to do. What insight does your team have that others don’t?

Superhero teams also have a superpower, are strong communicators, have domain network, and know their strengths and weaknesses.

Key People

Jakob Storå – Founding Partner at Superhero Capital
Jakob focuses on data and numbers driven startups and is also responsible for fund management and finances at Superhero Capital. Previously, he was a co-founder of a company that focused on accelerating very early-stage startups and research-based business ideas. He has also worked as a lawyer at Roschier Attorneys, a leading Nordic business law firm, and as an associate professor of accounting at Hanken School of Economics. Jakob holds an LLM from the University of Helsinki as well as a PhD and a MSc in financial accounting from Hanken School of Economics.

Juha Ruohonen - Founding Partner at Superhero Capital
This tough cookie’s got experience from both sides of the table, with vast expertise ranging from software to electronics and optics as well as health tech. He’s been fiercely learning the tricks of the trade as a VC, and pushed businesses into global markets as a CEO of venture-funded companies. You might want to take the former Head Coach of Startup Sauna seriously, because this hardy chief makes business rookies go through blood, sweat and tears in order to learn what it takes to become a successful entrepreneur.

Jussi Pyörre – Partner
Jussi has over 30 years of hands-on experience in various domains of technology, is a geek by heart and an experienced CTO. He was one of the founders of Eniram, a software analytics company for the marine industry. At Eniram, he was responsible for portfolio management, product marketing and management, bizdev, new innovations, and R&D and IT leading a team of 70 persons. Eniram raised a total of €5 million VC funding and became the fastest growing technology company in Finland in 2010, and the fastest growing Greentech company in EMEA in 2011. The company was successfully exited in 2016 to Wärtsilä Corporation for 43 M€.

Startups they funded

Arilyn, Custobar, Flowplayer, Leadfeeder, Neverthink, TopHatch, Zadaa.
Check out their whole portfolio here.

How to contact

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