Sting (Stockholm Innovation & Growth) is a Stockholm-based ecosystem for tech startups. It includes an incubator, an accelerator, financing, recruitment support, co-working spaces and a large international network.
Type Accelerator / Incubator

Investment info

Invests in
Product or prototype
Go to market
Growth and expansion
Investment range
€ < 25K
€ 25 - 50K
€ 50 - 100K
Primary markets
Consumer, Companies, Marketplace
Investing in countries
Denmark, Finland, Norway, Sweden

Focus areas

Consumer Goods
Consumer Goods
Energy & Greentech
Energy & Greentech
Media & Entertainment
Media & Entertainment
See all 9 focus areas

More about Sting

Sting invests in all industries, except from pharma. They evaluate 450-500 projects annually, and accept about 25 companies per year. The Sting Accelerate program accepts startups both from Sweden and from abroad.



Sting’s team consists of previous entrepreneurs, CEOs and venture capitalists with many years’ experience from fundraising and building and running companies. Since the start in 2002, Sting has worked with over 200 startups, of which 72% are still active. Sting companies have raised €400 million in funding.


How much do they invest?

Sting invests 300.000 SEK in each startup accepted to Sting Accelerate. Startups accepted to Sting Incubate can also receive 300.000 SEK in financing, a funding decision is made within 6 months’ participation in the program.


How do they work?

You can apply to Sting Accelerate twice a year via an online application form. The evaluation ends with a pitch day in Stockholm. Sting Incubate has three start dates spread out over the year. The evaluation process is primarily done in individual meetings. Contact a coach to get started.


This makes a difference to them

A strong team of at least two founders who are strong in both technology and business development, has a global mindset and a focus on sales.


Key People

Pär Hedberg - Founder and CEO
Since 1998, Pär has worked with developing new technology-based export companies, and has been CEO of several small and medium-sized businesses.

Peo Nilsson - Business coach Internet/media and the program leader STING Accelerate
Peo has 20+ years’ experience from the Internet/media industry and is co-founder of He has also worked in the VC industry at CapMan and in media groups such as Bonnier and Aller.


Startups they funded

Dreams, Sellpy, Bioservo Technologies, Antrad Medical, Midsummer

How to contact

Sign up to get access to contact details or log in if you already have an account.