The Startup Lab is for early-stage tech companies with a growth opportunity.
Type Accelerator / Incubator

Investment info

Invests in
Product or prototype
Go to market
Growth and expansion
Investment range
€ < 25K
€ 25 - 50K
€ 50 - 100K
Primary markets
Consumer, Marketplace
Investing in countries

Focus areas

Consumer Goods
Consumer Goods
Media & Entertainment
Media & Entertainment
IT & Software
IT & Software
Marketplace & eCommerce
Marketplace & eCommerce
See all 5 focus areas

More about StartupLab

They focus on tech companies and research related projects in the earliest stages of the process.


The Startup Lab first opened in 2012. Now they house more than 70 of Norway’s technology startups. They have around 200 entrepreneurs, including people from leading technology companies and first timers.

How much do they invest?

If you join The Startup Lab, they help you with adviser services and link you up through their local and global network. Recruitment is also something they can help you with. They provide affordable and flexible office with a startup environment. In addition to this, they have created the Founders Fund to accelerate your idea. This normally means capital investments of $100.000 to $300.000 with 5-15% of the equity.

How do they work?

They thoroughly screen all applicants and look through your idea. As a first step, you fill out an application form ( Includes explaining your idea and how it will reach your goal. They are also interested in getting to know you, the person behind the idea, and why you want to join the Startup Lab. Show and explain how you can be the next tech star!

This makes a difference to them

They invest in people with ambition and great ideas.

Key People

Kjetil Holmefjord – Partner
Kjetil holds a master from Copenhagen Business School. He has formerly been involved in several entrepreneurial ventures. Besides co-founding an online rental site, he has worked both for the venture-backed Danish company Shopbox and the Nordic Innovation House in Silicon Valley.

Rolf Assev – Partner
Rolf has 12 years of experience in Opera Software, working to establish the company as Norway’s greatest Internet success. In StartupLab, Rolf specializes in commercialization, helping startups become visible and attract new customers.

Per Einar Dybvik - Partner
Per Einar joined Startup Lab in 2014 after leaving WiMP, which he founded in 2009. He has 25 years of Internet experience from Telenor, Schibsted and Aspiro.

Tor Bækkelund - Partner & Head of Funding
Tor has over 20 years of experience working in Energy, Security and IT &Service industries. He has previously been the CEO of Hugin Group.

Alexander Woxen - CEO & Partner
Alexander founded his first company Intergate together with fellow math students at the University of Oslo. He later co-founded The Growth Factory, a pan-Scandinavian incubator and seed fund.

Startups they funded

Socius, ShareMy3D, Ardoq, Areo, Joy Stream, ID Tracker, and Legelisten.

How to contact

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