SMG Capital

SMG Capital is a digital investment platform, where private and professional investors can invest in Nordic small medium-sized growth companies. Their core mission is to provide a strong and efficient alternative to the traditional fundraising channels - for attractive growth companies in the Nordics.
Type VC

Investment info

Invests in
Product or prototype
Go to market
Growth and expansion
Investment range
€ 100 - 500K
Primary markets
Investing in countries
Denmark, Finland, Norway, Sweden

Focus areas

Consumer Goods
Consumer Goods
Energy & Greentech
Energy & Greentech
Media & Entertainment
Media & Entertainment
See all 9 focus areas

More about SMG Capital

SMG Capital has a broad investment approach – they evaluate each case individually and match it up against their investor’s preferences and the characteristics of the specific case. They are a multi-sector platform, which is why all kinds of cases could be within their scope. A general aspect is though, that they seek cases that can benefit from the “ambassador effect” coming from addressing the crowd investors.


SMG Capital was founded in 2018 – The team and board come from diverse backgrounds including venture capital, asset management, corporate finance, and growth companies.


How much do they invest?

SMG Capital seeks to be a part of the whole funding process, from pre-seed to IPO. The amount they typically raise is in the interval from €50.000 to €1.000.000 depending on the stage and capital requirement. With this, they help companies raise capital from their equity crowdfunding platform and through private placements. They have a close partnership with SMG & Co, a corporate finance specializing in larger capital raises, M&A etc. for growth companies.


How do they work?

From start to end SMG Capital have their investors in mind, especially in the evaluation process of the capital seeking company. With this, they go through a conceptual, structural, company-specific and legal due diligence in order to make a qualified decision before talking on the company. All companies need to go through an AML process before initiating, making the platform up to date with all regulations and investors safer when investing – and is licensed by Danish FSA.

This makes a difference to them

They have identified 3 main topics, among others, that makes a difference.

  1. The traction/proof of concept
  2. The story
  3. The team

Key People

Torben Bartels – Director

Torben has a long trach record within the financial industry as first VP for Nordea’s merchant banking division and later as CEO for SEB’s corporate banking division in Denmark. At the latest he has worked as CFO for a number of companies and helped fundraising and listings on Nasdaq Copenhagen.

Bo Jørgensen Bleeg – Director

Bo has a long background within corporate finance – with solid experience in internationalization, financing, strategy and leadership. He has had several management positions for multinational Companys e.x. Succesfactors which got sold to SAP in 2011 for 3 billion USD. Bo has helped several startups especially with their fundraising and M&A activities.


Frederik von Bennigsen – Investor & Client Manager

Frederik has experience from the startup scene both, practical and theoretical. He has worked with in venture capital in Denmark and is responsible for the investor and client relations – spotting the most promising startups and matching them with the right investors.

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