Experience

As a board professional: a diversified collection of learning points from Fysios, Reima, Viru Shopping Center, Mehiläinen, Tiimari, L-Fashion Group and Friitala. The latest board membership is at Miraculos, an ambitious actor with innovative hair products.

As a business leader: a track record from making successful launches of international business concepts and creating impressive growth stories, such as

* Head of Finpro (the Finnish Trade Council) in Scandinavia - boosting exports to /

investments from SWE, DK, NO and IS

* the first Country Director at H&M Finland - taking the global fashion retailer to a new market, and

becoming the market leader in less than two years

* CEO at Womena-McCann, an international branding & marketing agency with focus on b2c

* creating and launching new business concepts for top executive international

communication at Mercuri International and Goldmann International Foundation - in the Nordics

and SE Asia.

Now boosting companies within b2c, design and retail for international growth!