The fund primarily targets companies at the growth stage, with extraordinary expertise within Telecom, Internet, Media and Entertainment (TIME). Companies that exhibit scalable concepts, global ambitions and high growth potentials.

Experience

The team behind Promentum Equity Partners are all experienced entrepreneurs, having founded or co-founded several international successes. Their combined careers span across software development, hardware development, entertainment, consulting, ecommerce, incubation and media, with a strong network both in and outside of the Nordics.

Promentum Equity Partners also provide enormous development support through their offshore software development centre Quantum CPH.

How much do they invest?

Depending on the investment opportunity the range can vary from approximately DKK 5 million to approximately DKK 50 million.

How do they work?

The team reviews investment proposals and enter a dialogue with new entrepreneurs continuously. Approach the team with your idea directly, engage with them through a mutual network contact or submit an investment proposal online to them.

They recommend investment proposals follow the structure below:

• The critical problem you are trying to solve
• How you are seeking to solve it
• The timing – why the problem and/or solution is prevalent and relevant now?
• What is your unique advantage?
• Your team and its experience
• The potential market for your solution and your part in it
• How you plan to reach and generate customers?
• How you plan to generate revenue from the market and its customers?
• The traction of your company: Existing user or customer base, churn rates, growth, CAC, LTV etc.
• What are realistic projections of your customer base, revenue, growth, profitability and costs going forward?
• Which milestones are crucial and when and how do you reach them?
• What is your burn rate and how much money do you need at different stages to get where you want to be?
• Contact information and closing

This makes a difference to them

A realistic business plan, with a driven and capable team, and an inherently scalable solution is what matters most to them. Find that factor that sets your company apart, that really makes an impact and communicate that clearly. If it is as good as you say it is, they can help escalate your growth.

A good pitch for them

A good pitch comes from the entrepreneur(s) with clear goals in mind, and how to achieve those goals. Ideas and business models will be challenged on the pathway to those goals, and a good pitch will reflect that the founding team are very capable of assessing and lifting those challenges and are able to achieve their goals in the face of adversity.

Key People

Amer Ramzan – Managing Partner

With more than 20 years of management consulting experience behind him, Amer is well-versed in the strategic and technological space. Throughout his career he has consulted corporations in matters of business development, strategy and technology, ultimately leading to him founding his own tech consultancy before founding Promentum. Amer serves on several boards and is also an active advisor and mentor for various technology companies, and is very well connected across the technology landscape.

Janos Flösser – Senior Partner

Janos comes from a background in media, having been instrumental for both DR, Nordisk Film, and the ad agency Young & Rubicam. His hallmark feat is the founding of Denmark’s leading game studio, IO Interactive, responsible for multiple international genre-defining games. IO Interactive was acquired by Japanese Square Enix, leading Janos to spearhead Creative Operations for their Western studios. Today, Janos has access to an impressive network of technology and media professionals across the globe.

Irfan Goandal - Partner

Irfan’s career has provided him with a deep and extensive knowledge within hardware- and software development and telecoms. With more than 20 years of experience with product management from companies such as Intel, Nokia and Ericsson, Irfan has been instrumental in setting up start-up and acceleration centres in 5 countries, incubating 55+ technology startups. Irfan has additionally been setting up digital business units across 8 markets, within such verticals as financial services, IOT, e-health, digital services, and has a deeply connected network in the digital services and connectivity industry.