Innovative startups in their first phases. Recently AMS Group has had a focus on FinTech and biotech, but companies that are not based on new technology can be an investment case for them as well.

Experience

With a track record spanning nearly two decades, AMS Group has been among the pioneering Danish venture players to put an emphasis on growth drivers in small and medium-sized businesses. Core knowledge areas are business development, marketing and international markets.

How much do they invest?

It varies. They strive to make between two and three new investments each year, often in syndication with additional investors. Aside from capital their team gives access to a large network of research institutions, industry specialists and corporate leaders. They also offer a closer professional involvement in processes within your company, for instance related to customer development, law, staffing needs and internalization.

How do they work?

When assessing a potential investment case, AMS Group takes in a myriad of criteria, including:

• Your market, current competitors, and your unique offering compared to them.
• The quality of your team.
• Existing relations to customers, relevant distributors, suppliers and advisory organisations.

This makes a difference to them

Companies should have a commercially viable business concept, and at the same time a potential that can be unleashed by new capital and management input.

A good pitch for them

An ideal pitch has taken into account all the factors listed here - but not necessarily in that order.

Startups they funded

Fibetco, Teklatech, Athena IT Group and Expres2ion.