Alliance Venture

Alliance Venture calls themselves the leading early stage investor in Norway. They work closely with companies in the first stage of their process and provide an excellent network and experience to do so.
Type VC

Investment info

Invests in
Product or prototype
Investment range
€ < 25K
€ 25 - 50K
€ 50 - 100K
€ 100 - 500K
€ 0,5 - 1M
€ 1 - 5M
€ > 5M
Primary markets
Consumer, Companies, Marketplace
Investing in countries

Focus areas

Consumer Goods
Consumer Goods
Media & Entertainment
Media & Entertainment
IT & Software
IT & Software
See all 6 focus areas

More about Alliance Venture

They can invest in all fields if the idea is right, but in early stage technology companies is their main focus.


Alliance Venture is an experienced Norwegian venture firm from 2001. They have a passion for startups, especially early stage technology companies with a global market opportunity. Their network consists of people with experience and knowledge, to best create business development.

How much do they invest?

This is their third fund and it consists of 850 MNOK. The investment process is individual, but if the startup succeed, they can continue investing further amounts in the company. Here you will be provided with a network of knowledgeable people, to help you through the whole process of making your idea work.

How do they work?

They have an experienced team to qualify companies they see potential in. Through discussions with the startup they will evaluate if this is something they would like to invest in.

This makes a difference to them

Go global! They want to make a difference by helping devoted teams and work with them to help them expand internationally.

Key People

Jan-Erik Hareid – Founder and Managing Partner
Management and business development experience for tech companies, including 5 years as head of Innovation Norway in San Francisco. Work experience from Conoco, Kongsberg Norcontrol and startups. MSc. in physics and industrial engineering from the NTNU and INSEAD IEP.

Bente Loe - Partner
Business development experience from Kværner Investments. Investment experience from Springfondet, Ojada and Telenor Venture. Board of directors’ experience from several listed OSX companies in the tech area. MBA and BSBA from the University of Denver.

Startups they funded

Pageplanner,, Optosence and Wake.

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