Aggregate invest with media advertising as venture capital in small and mid-size companies in Sweden and Norway. Companies with an increased marketing budget that can considerably improve their development and thereby increase the value for the owners. Aggregate target companies which today are not able to maximize the effect on their market, in lack of capital for media advertising.

Experience

Aggregate is a venture capital company investing with media as expansion capital - media for equity. Since the start 2002, Aggregate has made close to 200 transactions in a variety of industries; e-commerce, digital services, product- and B2B-companies etc.

How much do they invest?

Each investment spans from approximately 5 to 20 MSEK. In addition to media capital, Aggregate prefers being an active shareholder in its portfolio companies, providing strategic media and business advice.

How do they work?

Each evaluation process starts from a strong go-to-market plan and a driven management team.

This makes a difference to them

A solid business plan is elementary, but even more important is the execution. Hence, a strong management team is the single most important factor.

Key People

Patrik Rosén - Founder & CEO
Ex. MTG / Publishing Director Fanzine Media (the Bonnier Group) / CEO & founder of Spray's media operations and with experience from various start-ups and investments. Degree from Stockholm School of Economics in Business Administration with specialization in Marketing.
Linkedin

Peter Brodén - Founder & Investment Manager
Ex. Iquity Systems Inc. / Business developer IDG / CEO of telecom operator 9550 / Investment Manager Target Investment and own businesses in areas such as contact centers. MBA in Program and Market Academy at Stockholm University.
Linkedin

Startups they funded

Mathem, Fortnox, Mr Green, Schoolido, Storytel, Leovegas, Billogram. See the entire portfolio here.