Growth Marketing Lead B2B

As the Growth Marketing Lead, you’ll be in charge of planning and executing marketing campaigns that convert hospitality companies into loyal customers of Singa's karaoke and business solutions. Your role will be pivotal in driving growth through innovative paid advertising and lead generation initiatives, all while spreading the joy of singing globally.

Singa’s modern karaoke solution is trusted by by top-tier competitive socializing operators and entertainment venues such as O'Learys, Funlab, Roxy Leisure, Boom Battle Bars, and Moyagi as well as over 1300 other bars and nightlife venues across the world. Your job is to harness existing demand and spark new interest among our target audience. 

Key Responsibilities

• Paid Customer Acquisition: Drive sales pipeline growth with sustainable and scalable paid lead and demand gen campaigns

• Market and Customer Insight: Recognize where our prospective customers spend their time and focus efforts on platforms and channels where our potential clients are most active.

• Customer Challenges and Solutions: Understand our customers' main challenges and articulate how our solutions and karaoke address these issues. 

• Cross-Functional Team Collaboration: Align closely and communicate regularly with the sales team to ensure seamless lead transfer and joint prospect targeting, as well as with customer success and product teams. 

Qualifications

Must have

• Proven track record in B2B marketing within a SaaS environment

• Mad paid ad skills (Google and Meta)

• Solid understanding of the whole B2B marketing funnel

• Strong strategic thinking and analytical skills to assess marketing effectiveness and optimize strategies.

• Proficiency in using CRM and marketing automation tools (Hubspot) to streamline and measure marketing activities.

• Excellent communication skills with a collaborative approach across departments

Nice to have

• Hospitality or entertainment industry experience

• Experience in B2B sales, Customer success or business development

• Can produce ad copy, visuals, and video independently

• Additional language skills (on top of top-notch English)

Characteristics

• Always think big and aim high

• Team player who strives to work together with multiple teams (sales, customer success, product)

• Not afraid to get your hands dirty in turning your ideas into reality

• Ability to lead your own work and drive results independently

• Positive attitude towards singing, self-expression, and music in general.

Objectives

• Drive inbound growth through high-impact marketing campaigns that attract and retain high-lifetime-value customers

• Execute effective demand generation campaigns that engage and convert the right audience into sales opportunities

• Develop a deep understanding of customer behavior and market dynamics to continuously enhance marketing strategies

KPIs

• Inbound pipeline generation

• Inbound MRR

• Inbound SQLs

• ROAS